Carl De Vaal Email & Phone Number

Weston, Fl

Miami/Fort Lauderdale Area

Create and implement the Business Plan for the Unit for all countries in Latin AmericaSupport business growth in Latin America of ENT and Surgical Energy devices including micro-debriders, radio frequency electrosurgical devices, middles ear prosthesis, vent tubes, surgical instruments, rigid and flexible endoscopes, video imaging equipment and ultrasonic aspirators and dissector.Address product support needs such as technical service requests, inventory issues, customer (distributor and physician) inquiries, etc. Work directly with field sales and sales training to optimize selling efforts. Conduct comprehensive market surveys for key markets including market sizes, opportunities, competitive products, pricing, barriers, SWOT analysis, focus procedures and make recommendations regarding product introductions.Coordinate technical training courses for the Distribution Sales Force and clinical training for customers with training coordinators in the USA and EU. Interface with Regulatory department to obtain product approvals for sale of ENT and surgical Energy products in the Region.Product expert (e.g. features/benefits, clinical support, competition, etc.) for the ENT and Surgical Energy product lines. Coordinate the translation of International marketing and training materials. Liaison between manufacturing business centers and the sales channel to provide advice and to resolve problems for international distributors

Created and developed the Business Plan for the Unit for all countries in Latin AmericaSales and marketing of human communication devices (audiometry, tympanometry, evoked potentials, audiological newborn screening, videonystagmography, speech pathology and swallowing disorders) including the set up of the distribution channel.Taught end users the applications of human communication devices Guest Speaker on “Newborn hearing screening”, “Swallowing disorders diagnosis”, “VNG and its applications” at different universities and congresses in Latin AmericaTrained and supervised the sales force in Latin AmericaResponsible for sales, margins, and expensesIncreased sales from $2 to $3 Million USD

Created and developed the Business Plan for the Unit for all countries in Latin AmericaSales and marketing of audiological devices (audiometry, tympanometry, evoked potentials and audiological newborn screening) including the set up of the distribution channel.Taught end users the applications of audiological devicesGuest Speaker on “Newborn Hearing Screening” at different universities and congresses in Latin AmericaTrained and supervised the sales force in Latin AmericaResponsible for sales, margins, and expensesIncreased sales from $300,000 to over $2 Million USD

Created and developed the Business Plan for the Hospital products for Mexico, Colombia and Puerto RicoSales and marketing of hospital products (electrosurgery, argon plasma coagulation, ultrasonic aspiration, surgical lights and tables, defibrillators, monitors, cardiology devices and stretchers) including the set up of the distribution channel.Taught end users the applications of hospital products Guest Speaker on “New technologies in prehospital care” at different congresses in Latin AmericaResponsible for sales and marginsIncreased sales from $800,000 to over $3 Million USD

Created and developed the Business Plan for the surgical products for all countries in Latin AmericaSales and marketing of surgical products (electrosurgery, argon plasma coagulation, ultrasonic aspiration, surgical lights and tables) including the set up of the distribution channel.Trained and supervised the sales force in Latin AmericaTaught end users the applications of surgical productsGuest Speaker on “Argon Plasma Coagulation” at different congresses in Latin AmericaResponsible for sales and marginsIncreased sales from $800,000 to over $3 Million USD

Created and developed the Business Plan for the CountrySales and marketing of diagnostic devices (diagnostic sets, sphygmomanometers, stethoscopes, thermometers, scales, EKG, exam tables, and electrosurgical devices) including the set up of the distribution channel.Responsible for sales and marginsTrained the distributor's sales force on how to sell the devicesIncreased sales from $800,000 to over $8 Million USD

Sales and Service of diagnostic equipment (Diagnostic sets, EKG, scales, imaging ultrasound and defibrillators)