I am responsible for managing sales strategy and B2B channel management for a large number of countries including the US, Canada, Asia, and Oceania. This involves working with distributor or agent sales channels and maintaining good worldwide connections with Lighting Designers, Interior Designers, and Architects. The role also requires extensive travel. Having strong marketing skills, as well as proficiency in various software, is a significant advantage in a fast-paced world where quick execution is essential..

•Start up through my own "management and consultancy company" of a new international lighting company 'Brick in the Wall', specialized in the design, production and sales of plaster light fittings. New concept, new challenge.• Full worldwide commercial responsibility.• Setup of a worldwide dealer network in 51 countries through extensive travelling and networking.• Management of sales strategy, design & development, marketing related activities, contractual issues. • BTB channel management via distributor or agent sales channels.• Responsible for the design & development of the product range. • Responsible for the puchase and setup of the plaster company in Taiwan• Responsible for all the marketing activities focused on developing the distribution channel, and increasing the brand awareness - from events organization to leads generation.• Coaching of new customers.

• Responsible for the worldwide sales of modular solutions for trade shows. • Developed and achieved international sales goals and strategies.• Training of international dealers.• Setup of a global network & sales strategy development through active prospection. Focus on the US market.

• Design office with a specialization in the Lighting Industry. • At Light & Building 2008, Carl has won the DESIGN PLUS AWARD 2008.http://www.designspotter.com/product/2008/04/Zita.html

• Setup new division of Wever & Ducré, specialized in DMX controlled LED fittings for outdoor applications.• Responsible for the global sales & marketing, design & development and the production in China including QC on site.

• Responsible for the design & development of the full product range. Worked directly with field sales to define key customer needs and gaps.• Responsible for technical customer support.• Started up the production and assembly line in Asia. Local follow up of the processes and QC (up to 6 times a year).• Creation of company brochures, offline marketing and sales literature, internal communications, instruction manuals & assembly instructions.• Sole responsibility for the creation of the company website. • Started up a certified laboratory for CE and EN60598 approvals.

• Responsible for the purchase of all components.• Started up the production of parts in Bulgaria.• Monitoring and forecasting stock levels.• Researching and identifying new products and suppliers.• Negotiating prices and agreeing contracts.

• Overseeing the production process, drawing up a production schedule.• Estimating costs and setting the quality standards.• Monitoring the production processes and adjusting schedules as needed.• Supervising and motivating a team of 40 workers.

• Responding to customer call-outs.• Evaluating and resolving problems.• Assisting with the installation of equipment.• Offering customer training.• Repairing, testing and maintaining equipment.• Developing and maintaining relationships with customers