Establish a strategic marketing vision through advocacy and inquiry with key stakeholders. Coordinate internal resources and agency partners to drive sales and customer engagement. Elevate the Clayton Homes family of brands through a combination of brand advertising and promotional marketing.

Establish strategic direction and coordinate comprehensive marketing support to drive sales and customer engagement. Specific marketing duties include:• Develop annual marketing plan in support of organizational strategy and objectives• Develop annual marketing budget and review monthly billing• Plan, develop, and execute national promotions, including creative lead and vendor management• Coordinate with regional management to create strategies for local marketing and promotions• Support ongoing marketing effectiveness through measurement and analysis• Facilitate the integration of consumer feedback into business processes and home designs• Work with Senior leadership to consolidate marketing personnel, processes, and functions across all business groups• Partner with the CIO to better define and leverage customer data throughout the manufacturing, retail, and finance company• Oversee and direct market research and competitive analysis• Manage marketing services, including development and distribution of all marketing collateral• Lead brand development through agency partnerships• Support a team of growing marketing professionals by providing leadership opportunities and coaching

Build and lead Analytics, Survey, Business Intelligence, and Social Media teams to accomplish the following:• Achieve strategic consensus around brand positioning• Identify, quantify, model, and pursue new business opportunities• Improve marketing efficiencies by continuously tracking advertising effectiveness• Continue to optimize the company's web presence and impact• Refine product placement and promotion tactics• Assess, broaden, and deepen economic moats• Unify data silos and integrate voice of customer (VOC) data into business processes and decisions• Develop agile tools and processes to provide real-time information sharing

Lead the collection and analysis of customer data through surveys, focus groups, and in-depth interviews. Support mining and segmentation of existing customer data. Strategic research and digital marketing planning. Bolster the company's web presence with analytics analysis/reporting, SEO strategies, and social media management. Coordinate the planning and execution of web usability testing. Work across business units to foster a customer-centric corporate culture.

Surveyed the landscape for federal contracts related to food safety, quality control, and quality assurance services. Interviewed food safety professions and academics to identify and quantify opportunities and barriers to market entry. Coordinated with the founder of HME, food safety specialists, and business advisers to develop a business plan for the establishment of a new organization to provide food safety related professional services to the USDA and FDA.

Supply chain management, including forecasting, purchasing, transportation, and sales. Full-spectrum customer support, including quality, new product development, transportation and storage solutions, and conflict mediation. Coordinated with global business partners such as Denso, Panasonic, Freescale, Infinion, TI, Sanmina, and other Toyota Tsusho branches. Managed air/sea imports valued over $100K/wk from Japan, Hong Kong, and Singapore and the resulting domestic and international shipments to customers 5 days/wk. Implemented, supported, and trained all employees in 3 office locations to use a web-based demand, ordering, and inventory control system called TT-Touch.