As the Founder of SkillsPacks, I’ve created and launched innovative learning and development solutions aimed at enhancing workplace environments and strengthening team cohesion. SkillsPacks offers a unique blend of tangible, engaging training games combined with online learning, specifically designed for business professionals.Concept & Development: Devised the concept and developed all training materials, focusing on making work a more enjoyable and productive experience by building better line managers and cohesive teams.Website & LMS: Led the design and development of the SkillsPacks website and Learning Management System (LMS), ensuring an accessible and user-friendly platform for online learning.Team Leadership: Built and managed a small team of management trainers who deliver in-house training sessions to businesses across the UK, providing personalised support and guidance.Training Delivery: Focused on creating hybrid learning experiences that are both practical and engaging, enabling businesses to implement effective management practices and improve team dynamics.Through SkillsPacks, I’m dedicated to helping businesses develop stronger, more effective teams and leaders by offering tailored, interactive training solutions.

As the Founder of Mobile Bistros, I created a unique mobile catering service specialising in delivering high-quality, on-site catering for events and weddings. From concept to execution, I developed every aspect of the business, ensuring that our clients receive not just great food, but an exceptional experience.Concept & Execution: Developed the Mobile Bistros concept to offer freshly prepared, high-quality food at mobile events, catering to parties of 40 to 140 guests.On-Site Cooking: Personally prepare and cook gourmet pizzas on-site, using mobile ovens, to ensure a memorable dining experience for guests.Customer Service: Known for providing friendly, attentive service that makes each event special, with clients frequently praising our helpfulness and the quality of our food.Process Design: Designed efficient processes to deliver fast food quickly without compromising on quality, allowing us to meet the demands of each event smoothly.Marketing & Branding: Led all marketing efforts, from branding to customer outreach, ensuring that Mobile Bistros is top-of-mind for event planners and hosts looking for a reliable and delicious catering option.Through Mobile Bistros, I’ve combined my passion for great food with my skills in process design and customer service, creating a business that turns events into unforgettable experiences.

Management training courses delivered onsite, at your offices, from £90 per manager.One-day in-company training courses in management and leadership delivered by expert trainers.For more: https://traininaday.com

Working with new academies, from a communications, marketing and brand perspective, as they begin their Co-op journey. Outcomes include:- developed an e-learning suite of 'how to' videos and documentation to support colleagues- built and migrated websites including face-to-face training of users- delivered brand collateral for new academies- designed and delivered social media for marketing colleagues within schools- project-managed signage design and installation for new academies

Leading the development of digital networks at this global leader in insurance broking. Driving improvements to customer portals to acquire new business and support client retention across multiple membership networks.Culture Change: Driving positive changes to methods of working across business development, marketing, HR and IT in order to increase the speed of change.Content Marketing: Achieved improvements to the frequency and depth of content launched to membership networks through collaborative working and a project management approach. Led content planning workshops and weekly project calls to add value and drive through improvements to the customer portals. Used copywriting skills to develop news and thought leadership articles to the member networks.Project Management: Securing the successful development, testing and launch of improvements to extranet membership sites through collaborative working with internal IT teams and external development agency.Digital Tools: Leading developments to user experience by initiating and delivering improved processes.

Built the digital strategy for this £700 million business delivering improvements to customer journeys, enquiry values and employee engagement metrics. Led improvements to digital channels through proof of concept and engagement with key stakeholders securing increased budgets, new hires and board buy-in.Lead Generation: £300 million in enquiries via digital channels in 12 months. 3x increase in enquiries through design and development of new website with a fully-responsive web design. Led comprehensive UX design, persona creation and customer journey research.PPC: Secured and managed budget of £396k p.a. Trebled CTR; Trebled Goal Conversions; Reduced cost per goal by 66%. Led to seven-fold increase in enquiries.E-mail marketing: Designed and built e-mail nurturing campaigns hitting plus 50% open rates and 20% click rates.Content Marketing: Led an employee engagement program, launching a health care careers blog promoting video and thought-leadership content to 20,000 care staff.Team Development: Secured resourcing for two digital recruits. Led recruitment and selection process with successful on-boarding, retention and development.Recruitment Marketing: Reduced cost per hire by two-thirds. Designed and developed in-house recruitment marketing campaigns, in ultra-competitive healthcare sector, to attract nurses and care staff. Reputation Management: Increased reputational score through management of customer and employee reviews via key platforms including Google, Glassdoor and Indeed. Proposed and secured investment for leading reputation management platform.Local SEO: Managed 300+ locations with +95 improvement in placements and a 23% increase in actions.Paid Ads: Designed and delivered local-targeted recruitment campaigns in competitive nursing space. Reduced cost per placement from £5,000 to £97.67.Supplier Management: Identified and completed £83k in agency savings.CRM Systems: Piloted and implemented Salesforce CRM system.