Led U.S. and International digital strategy and brand positioning for top revenue channel for Arrow.com, (a Fortune 150 company). Collaborator and educator of internal teams, as well as managing global external agencies.

Responsible for managing all customer touch points within digital marketing (website, social media, affiliates, email, paid search, SEO, mobile). Developed digital marketing strategies and solutions—for affiliate marketing programs, and paid search marketing accounts. Evaluated weekly marketing and financial metrics by merging Google Analytics and backend financial reports. Reported to The Director of Ecommerce and Digital Marketing.♦ In charge of marketing strategy and execution for 5 brands (two IR 500 Brands) across Current (B2B and B2C).♦ Oversaw A/B testing strategy (over 6-month period). Resulting in improved, time on site, CVR and checkout experience.♦ Led the execution efforts of Google Trusted Store, Google Catalogs, Google Consumer Surveys and two website redesign and platform upgrades (ColorfulImages.com and CurrentCatalog.com).♦ Increased AOV by 23% and increased ecommerce revenues YOY by 31%. First increase in revenues in 5 years for the Digital Marketing and Ecommerce department.♦ Managed one direct report, Digital Coordinator, directing and mentoring towards effective execution of digital strategy.o Held daily stand-up and weekly 1on1 meetings to guide and mentor towards excellence.♦ Met quarterly with C-suite and investment team, presenting marketing performance to highlight strategic efficacy.

Developed creative Internet marketing strategies and solutions—for email, affiliate marketing, and paid search marketing accounts; produced all paid marketing content. Managed web subscriber lists and performed data hygiene, list segmentation, and subscriber filtering. Evaluated weekly marketing and campaign metrics using Google Analytics, as well as produced formal performance reporting. Managed Bing and Google AdWords paid search marketing accounts. Controlled campaign costs to meet stringent budget requirements. Reported to Director of Marketing.

Built and manage Internet marketing consultancy providing in-depth training and education to individuals and small businesses across best-practice online positioning and promotion.; Hold full responsibility for all business development, promotional, operational, and administrative activities across strategic and tactical planning, brand development, and cultivation of Web presence and brand. Promote lead and customer acquisition in tandem with exceptional customer retention strategies to drive business growth, leveraging top-notch customer relationship management and satisfaction rate analysis to retain business, cultivate referrals, and increase traffic. Aggressively cultivate professional network to build affiliate partnerships and grow social media scope. Selected Contributions:Launched Internet Marketing Seminars to provide highly effective instruction in Internet marketing techniques and strategies, developing a series of full-day, live seminars focused on improved Web traffic and increased business / sales for attendees.Build and launch advertising campaigns for local markets, utilizing social networks, local businesses, and blogs to generate high-traffic site volumes; established Facebook, LinkedIn, and Twitter networks to increase visibility and generate new business.Perform daily review of Google Analytics and monthly analysis of all Website performance metrics and results to inform repositioning and improvement strategies; aggressively test all new programs for the lowest cost-per-action (CPA).Utilize proven best practices in search engine optimization, affiliate marketing, email marketing, pay-per-click (PPC) advertising, and social media marketing to drive traffic and conversion rates.Established a hobby Website, www.howtomakercairplanes.com; utilized Joomla CMS to drive a 100% increase in traffic to 350+ visitors per day and achieving the #1 ranking on Yahoo and MSN, as well as within the first fold on Google, through organic search.

Co-managed product development and manufacturing organization providing metal marking systems for the industrial sector.; Directed business planning, development, and administration, playing key role in business acquisition, recruiting and staffing, product engineering, project management, manufacturing, and distribution. Directed product development, launch, and marketing, serving in market planning role and leveraging market research toward superior promotional strategy development. Performed sales tracking and forecast reporting, as well as continuous sales pipeline management. Selected Contributions:Revamped and improved existing product line and introduced a new system into the product catalog for a substantial revenue increase; played integral role in design of new machines to fulfill custom orders.Evaluated issues in equipment transportation, spearheading acquisition of new transportation support tools to achieve a rate of zero equipment damage during transport from previous rate of 35%.Managed market, industry, and competitor analysis to inform marketing and communication strategy development.Overhauled existing workflows and processes for a 10% gain in daily productivity and output.Implemented business administration best practices, including selection of vendors and suppliers offering competitive pricing to drive cost containment and avoidance initiatives; increased employee health benefits while reducing premiums by 22% and grew pension fund returns by 15%.Served as trade show representative, overseeing product demonstration booth and actively promoting product lines; established a superior record of lead generation and closing.