-ACBM for frozen novelties at Kroger

-Global Brand Development for Dove Deodorant

-First rotation as a Marketing & Customer Development Management Trainee (UFLP)-Time split between working as a Northeast Division sales analyst as well as gaining retail exposure while working in the field with Advantage Solutions direct retail representatives

-Chosen by Ford executives to represent Penn State team after competitive application process-Lead team of 3 other students to compete in national marketing challenge to promote and re-brand Ford to Penn State students-Used marketing and social media strategy to create unique campaigns to gain the competitive advantage against 8 other competing schools-Utilized Ford’s brand image, product and name to creatively execute various challenges for competition

-Lead campaign for national client, Tag, a social networking app-Implemented marketing and public relations campaigns for client while overseeing team of 6 Account Associates -Identified target audiences on a local and national level to create unique ways to engage them-Used research to meet needs to client to leverage them above competitors-Selected for role after competitive application and interview process

-Strengthened relationship between Blue I.V. Boutique and the general public-Researched and planned e-commerce strategy to grow a small business -Defined boutique's niche audience in order to effectively market business-Planned and implemented a progressive rebranding strategy for boutique -Compiled media kit and campaign book for present and future use of client

-Learned and built relationships between departments and agencies such as Verizon Marketing, Verizon Branding, MWW Group and PR Newswire that work with our team to effectively leverage our content-Assisted national and regional PR teams in compiling and analyzing social and digital data using Google Analytics-Supported the migration of the Residential News Center to Drupal including content creation and HTML coding-Utilized grass roots marketing while aiding in the launching and… Show more -Learned and built relationships between departments and agencies such as Verizon Marketing, Verizon Branding, MWW Group and PR Newswire that work with our team to effectively leverage our content-Assisted national and regional PR teams in compiling and analyzing social and digital data using Google Analytics-Supported the migration of the Residential News Center to Drupal including content creation and HTML coding-Utilized grass roots marketing while aiding in the launching and pitching of new products Show less

-Created an innovate marketing campaign to expose newly founded student organization to the Smeal College of Business as well as Penn State's greater student population-Wrote and pitched releases to various local news sources -Coordinated NCG's involvement with the Small Business Development Center and Global Entrepreneurship Week-Received coverage on local outlets such as the Smeal Statement-Managed Twitter, Facebook and website

-Promoted Valley - Penn State's own life and style magazine - to Penn State students and general public-Analyzed the need of our readers to generate most effective campaigns-Created unique promotional techniques for magazine’s release-Was responsible for the planning and execution of "Valley Week" - A week long promotional event leading up to Valley Magazine's release date; Five days and five events for the Penn State student body-Negotiated in team setting to make final… Show more -Promoted Valley - Penn State's own life and style magazine - to Penn State students and general public-Analyzed the need of our readers to generate most effective campaigns-Created unique promotional techniques for magazine’s release-Was responsible for the planning and execution of "Valley Week" - A week long promotional event leading up to Valley Magazine's release date; Five days and five events for the Penn State student body-Negotiated in team setting to make final budgeting decisions-Wrote and distributed donation and pitch letters to local businesses to gain sponsorship Show less

-Planned and executed special events for 20-600 Nittany Lion Club members-Coordinated with hired hospitality services and floral designers for various events-Organized, staffed and ticketed club level suite seating for football and basketball games-Oversaw and documented stewardship process for endowed athletic scholarships recipients-Wrorte scripts for event speakers-Edited AV set ups when required for events

-Selected for the position on the basis of academic performance-Organizing and delivering notes after each class period

Water Blues Green Solutions Documentary and Outreach Project:-Managed and contributed content for the Water Blues Green Solutions Facebook Page, Twitter (@H2OBlues), Storify, Tumblr, Pinterest and Instagram-Created and managed the documentary's newly implemented Tumblr account-Sorted through, edited, and published the film's production photos to multiple social media platforms before it's release-Engaged and networked with film collaborators in order to increase Water Blues… Show more Water Blues Green Solutions Documentary and Outreach Project:-Managed and contributed content for the Water Blues Green Solutions Facebook Page, Twitter (@H2OBlues), Storify, Tumblr, Pinterest and Instagram-Created and managed the documentary's newly implemented Tumblr account-Sorted through, edited, and published the film's production photos to multiple social media platforms before it's release-Engaged and networked with film collaborators in order to increase Water Blues Green Solutions exposure-Researched external relevant news to share with the Water Blues Green Solutions audienceWPSU Programs: -Publicized both TV and FM WPSU programming through online promotions via Twitter account (@WPSU_Programs)-Scheduled detailed and current web content on multiple social media platforms for numerous WPSU programs for viewer referral-Assisted with the maintenance of WPSU YouTube channel-Researched and published other relevant news for the WPSU program's audience-Researched social media strategies to engage users and increase likes and followers to WPSU online accountsBlue Robot Music Blog:-Researched local and national music news to publish on Blue Robot Facebook, Twitter, Tumblr and Pinterest accounts-Promoted the readership of weekly local artist profiles, mainstream album reviews, song reviews and more via social media-Strategized to reach a larger audience for the blog to increase likes and follows Show less

-Wrote press releases-Strategized to successfully increase online presence through networking and social media scheduling-Managed Facebook, Twitter and WorldPress accounts -Designed web graphics for a more attractive appearance to audiences-Communicated strategically with contacts within the science community-Publicized Penn State's speaker series, Research Unplugged-Learned and practiced general event management-Spoke publically to introduce keynote speakers at all… Show more -Wrote press releases-Strategized to successfully increase online presence through networking and social media scheduling-Managed Facebook, Twitter and WorldPress accounts -Designed web graphics for a more attractive appearance to audiences-Communicated strategically with contacts within the science community-Publicized Penn State's speaker series, Research Unplugged-Learned and practiced general event management-Spoke publically to introduce keynote speakers at all Research Unplugged events Show less

-Strategized communications plans for on-campus clients-Worked directly with clients to understand the public relations and marketing efforts that would be useful-Created social media schedules for the Penn State College of Communications website launch-Executed outlined objectives and promotions

-Effectively raised awareness of the Four Diamonds Fund-Planning and publicizing special events-Escorted and assisted press during THON 2013 weekend-Promoted and sold THON Diamond Guides to spectators-Utilizing social media handles efficiently

-Promoted to Shift Manager based on performance in sale role-Demonstrated strong reliability through a managerial position for consecutive years-Greeted and assisted customers establishing and fine-tuning communication skills-Was responsible for the overseeing the order of a staff of 14 workers-Managed inventory, product production, and daily cash flow-Financed college living expenses with this position