Marketing Technology Officer
Current--Develop and execute digital marketing strategies--Manage & develop website UX, content and design--Search & Display advertising--Track and report digital performance by business lines--Collaborate with internal business lines to understand needs and translate them to actionable goals in digital marketing--Monitor, record and control budget across multiple mediums--Analyze and optimize CX in relation to all digital touchpoints--Manages relationship with third-party vendors & vetting of new vendor opportunities