Carleigh Seibert Email and Phone Number

· Founded business from the ground up, growing the business by 50% in 2 months.· Created marketing strategies to increase sales· Managed the day-to-day activities of the business, including accounting, marketing, and operations · Established billing strategy and balanced budgets, increasing efficiency by 60%· Helped Start-Up businesses with strategy, setup, and implementation of marketing plans· Collaborated with clients’ other vendors to improve sales by 30%· Identified business opportunities

· Led and implemented the rebranding to Sigora Home· Oversaw Sigora Home website build with team from content, copy, landing pages, and UX design saving Sigora at least $20,000 in web development· Strategized and created marketing plan for launch of new products and services · Executed Sigora Home brand launch internal and external · Led marketing weekly meetings to set goals, brainstorm, communicate current projects, and assign tasks for the week· Led implementation of customer service plan and choosing Bright Local and Podium review platforms · Collaborated with customer service to increase Google My Business Reviews from 4.0 to 4.5 stars· Created annual and quarterly goals and marketing plans · Managed the marketing team projects and goals and separated team tasks by individual strengths and expertise· Managed monthly marketing team budget · Approved social media posts, emails, and web page designs · Forecasted revenue based on ad analytics· Managed several vendor relationships and projects· Implemented company store for employee incentives and SWAG orders· Implemented Salesforce Marketing Cloud set up including social media, customer journeys, and email drip campaigns· Created copy for web pages, emails, social media captions, ad captions, and print materials like brochures, flyers, doorhangers· Implemented SMS campaign through Salesforce Marketing Cloud and Podium · Increased organic social media followers by 300 in 12 months

· Developed digital marketing strategies and plans for multiple locations in various states· Managed internal team tasks and created weekly tasks sheet for photographer and videographer· Created processes for company testimonials· Implemented Hubspot CRM by creating triggers, emails, landing pages, and setting up integrations/analytics· Overseed the entire digital marketing department and vendors· Forecasted revenue based on ad analytics· Generated $3 Million in revenue from $75,000 in ad spend in over 5 months· Rebuilt Sigora Solar website with team including desktop, and mobile versions · A/B tested and built new landing pages to increase lead conversions· Strategized quarterly ad campaigns for lead generation and brand awareness based on budgets and quarterly goals· Managed lead generation annual and monthly budget· Reported and adjusted all digital ad campaigns for Google Ads, Facebook, Twitter, Linkedin, and Nextdoor· Managed NFL Washington Football Team (Washington Commanders) partnership· Created ads, social media, web content, print materials, and emails for Washington Football Team partnership · Managed all social media pages including posting, captions, responses, and inbox via Hubspot· Managed all Google My Business Profiles and optimized them for local SEO· Presented ad results in monthly meetings · Trained interns in the marketing department from UVA partnership· Collaborated with Salesforce dev team to clean up data, set up objectives, campaigns, and build dashboards in Salesforce· Collaborated with sales team to create synergy with the sales pipeline

· Developed social media marketing strategies for over 100 franchisees in their territory· Managed and reported on PPC activities on Google, Facebook, Instagram, Twitter, and LinkedIn.· Increased digital and social media marketing ROI by 136% through A/B testing content strategies· Managed digital and social media campaigns from idea generation to final· Executed email drip campaigns quarterly for franchisees with Mailchimp· Led marketing calls and trainings· Managed NASCAR sponsorship by overseeing car wrap, creating print materials for in-person event, interviewing driver live on social media, and creating social media content for franchisees to share· Worked with award-winning Branding Agency on new branding plan for Pop-A-Lock, TemperaturePro, PlumbingPro and System Forward America Franchise

Leads the Graphic DepartmentManager of the Social Media DepartmentIn Charge of Invoicing per Marketing DepartmentCreates Graphics for 300+ FranchiseesCreated Social Media Marketing StrategyGives New Owner Training and Join Our Team Day PresentationsRuns and Compiles Annual and Quarterly Reports for ClientsCreates and Produces Creative Content Across PlatformsCreates Targeted Marketing Strategies per FranchiseeOrganizes Community EventsLeads Mailchimp and GoDaddy SupportManaged and created outline for monthly blog postStrategized monthly Google My Business postsCollaborated with internal departments to accomplish company goalsManaged digital and social media vendor tasks

· Wrote copy for SEO blogs and press releases· Produced quarterly and annual SEO reports · Implemented SEO and web strategies that increased targeted KPIs by over 5%· Created a Content Strategy that increased website traffic by 5%· Added blog posts to website, alt text on images, subdirectories, and correct site mapping· Used YOAST website widget to optimize blog posts for best SEO practices· Researched keywords and topics to write blog posts· Used Google Search Console to check for any website errors· Used Google Trends to create content plan

· Reported on KPI's for all Social Media Accounts using analytics· Managed content calendar for 20+ social media accounts· Monitored comments and inbox messages on every client’s social media accounts· Provided social listening reports to clients· Developed and implemented social media and content strategies· Managed monthly content calendars for client approval· Designed, created captions, and scheduled social media posts· Increased engagement for a client by 15% with organic a Twitter Strategy · Participated in weekly strategy brainstorming with team· Managed and trained interns with weekly goals and tasks

· Managed and produced content for 5 social media accounts· Executed marketing strategies· Planned and managed monthly events· Managed budget for events