Carleigh Barnett Email & Phone Number

Charlotte, NC, US

Clients: Hilton, Pernod Ricard, Absolut Vodka, Skrewball Whiskey, OIKOS

Client: Hilton

• Managed successful integrated marketing and communications campaigns for the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA)
• Oversaw earned media strategy on behalf of NHTSA’s yearly campaigns including media, partnership and stakeholder outreach
• Led influencer stragey and event planning on behalf of client campaigns and activations
• Developed strategic plans and supported large-scale paid media and creative activations
• Extensive experience in budget and resource management and planning
• Executed executive visibility/thought leadership strategy, including earning coverage for Fortune 100 CEO in top tier and trade publications

Charlotte, North Carolina, United States

• Managed national advertising and brand campaigns including strategic development, public relations, creative ideation and pre-/post-production.
• Served as the day-to-day client contact and account manager with responsibilities of overseeing agency partners and vendors, developing marketing proposals, project timelines, creative briefs, SOWs and estimates, and.
• Executed complete rebrand and evolution for Meineke Car Care, inclusive of TV and radio production, digital, social, OOH and in-center creative/marketing materials
• Managed partnership opportunity between Meineke and celebrity spokesperson – from pitching his agent and creating the partnership proposal to negotiating a speaking event and personal appearance
• Supported new and organic business development
• Worked closely with internal Strategy and Creative teams to determine business problems, identify audience insights and write briefs

Charlotte, North Carolina

Washington D.C. Metro Area

• Clients: Pernod Ricard, Papa John’s, Kellogg's Frosted Flakes, Nike, 21st Century Fox, No Kid Hungry, Abbott, MARS and more.
• Earned coverage for clients in outlets such as ADWEEK, PRWEEK, The Drum, MediaPost, Adage, PEOPLE, Fortune, Life & Style Weekly, CNN, Esquire, E! News, Forbes, Cosmopolitan and more
• Forged partnerships and sponsorships for experiential events and opportunities on behalf of Fortune 100 companies
• Conceptualized and execute all tasks pre-and post-production as well as on-site coordination and execution for major events, sponsorships and activations
• Assisted in developing brand marketing and integrated media campaigns for upcoming movie and television series on behalf of major studio networks
• Developed and manage integrated brand communications, event planning and execution, and executive visibility campaigns for corporate, consumer and hospitality clients

Washington D.C. Metro Area

• Conceptualize and executed all tasks pre-and post-production as well as on-site coordination and execution for major events, sponsorships and activations
• Earned coverage for clients in outlets such as PEOPLE, Fortune, Life & Style Weekly, CNN, Esquire, E! News, Forbes, Cosmopolitan and more
• Assisted in developing brand marketing and integrated media campaigns for upcoming movie and television series on behalf of major studio networks
• Developed and managed integrated brand communications, event planning and execution, and executive visibility campaigns for corporate, consumer and lifestyle clients
• Secured influencers and top-tier media to write coverage and attend high profile, exclusive events on behalf of top brands in the lifestyle and consumer space
• Created and managed the development of media partnerships, messaging documents, press kit materials and written assets for experiential events and/or media opportunities

Washington D.C. Metro Area

• Develop and manage integrated brand communications, event planning and execution, and executive visibility campaigns for corporate, consumer and healthcare clients
• Craft communications plans, content and messaging that enables organizations to communicate complex issues to key audiences; expertise in corporate social responsibility activations, event planning, influencer and.
• Responsible for creating and managing the development of media partnerships, messaging documents, press releases, op-eds/editorials, blog posts, informational one-pagers and content strategies (photo, video, social.
• Assist with new business pursuits including pitch development, leading client presentations, creating budgets and writing Scopes of Work

Washington D.C. Metro Area

- Provided support to senior level staff across several global accounts by creating daily media monitors and clippings, media analysis reports, pitch decks, communication plans, and assisting with new business opportunities - Performed research and analysis for large-scale stakeholder mapping projects in areas such as entertainment, consumer and health.

Chapel Hill, N.C.

- Joined the team prior to being inducted into the School of Media and Journalism- Worked with 15 other students in order to execute tours, events, orientation, and donation campaigns- Established relationships among both the students and faculty in order to achieve the goals of both the School of Media and Journalism and the students attending it- Acted.

- Led a 40+ staff to produce weekly articles for a national online Greek publication featuring original content covering news, entertainment, fashion, lifestyle, celebrity life and social issues- Actively publicized content on social media platforms resulting in 227,696 page views in 10 days and over 500,000 in a single month- Conducted social media.

Research Triangle, North Carolina

- Developed PR campaign proposal to grow Lenovo’s North America’s PC platform- Prepared a research proposal and then conducted both primary and secondary research, which encompassed in depth website evaluations, a SWOT analysis, literature and influencer reviews, consumer surveys, and an organizational overview- Presented the “Bring Us Your Best”.

Raleigh, North Carolina

- Pitched newspapers, television and radio stations to cover stories in national publications for several different clients- Wrote and submitted press releases, blog posts, newsletters, and social media posts - Communicated with bloggers and tracked print and online media coverage - Used Cision to create media lists and conduct outreach to local and.

Chapel Hill, N.C.

- Responsible for maintaining University relations, encouraging and promoting campus involvement, parent relations, alumnae relations, chapter website development and oversight of all social media sites- Served as the Panhellenic Delegate and relayed information from the Panhellenic Council to fraternity members- Serveed as a member of the executive.

- Pitched story ideas, conducted interviews, researched breaking celebrity news stories and wrote features and articles on lifestyle topics for renowned global online community targeted at college women

Chapel Hill, NC

- Served as a member of the PR team for Chapel Hill-Carrboro Youth Forward, which is a local nonprofit organization- Conducted an internal and external communication audit to best discover client's needs - Created and executed a PR plan which was approved by the client to create awareness for client's new phone app, which will connect the local youth to.

- Responsible for building brand recognition on campus and creating a large following on social media accounts including: Facebook, Twitter, and Instagram. - Hosted on-campus events throughout the semester to raise awareness of OCJ Apparel and its products. - Helped marketing team design and distribute promotional product on campus.

- Created press materials and news releases to increase awareness on issues of interest for the local community- Assisted in press release writing for community wide events. - Sent weekly email update to 8,000+ community members. - Oversaw thirty staff members throughout the summer who reported to me directly. - Used CMS WordPress to create event pages and.

- Published articles that ranging from health, beauty and entertainment.- Worked with CMS Wordpress to create content that was published nationally.