Changing and Transforming Organizations through a 3-all-in system, Service Orientation /Operational Excellence and Innovation to move to the Evolutionary Circular Economy

Part of ICL Group (Israel). ICL Iberia has 930 Own FTE and 1750 Direct FTE. Production of 2.0 MT/y. Mines 2, Plants 4 Managing relationships with Government and different stakeholders. Transforming the company to a more advanced one and increasing transparency and trust both internally and externally,

.•Responsible for Water Solutions in the Southern and Central Europe and Israel•Reporting to the Water Solutions Business Unit Head in Europe, Middle East and Africa.•Member of the Regional Leader Team in Europe, Middle East and Africa.•Sales turnover in 2010: 33 Mio €. Staff: 21 employees. Production: 1 plant in ItalySince January 2010 Main tasks are: •Provide strategic direction to the Business Unit team.•Optimize the resources and the organization. Financial control, P&L of the business Unit in the region.•Manage the Marketing, Sales and Technical local teams. Set targets and manage incentives•Coordinate and support the labs in different countries and production plant in Italy.•Coach and develop the team•Coordinate transactional sales and look for new opportunities and businesses.•Maintain strong network with key customers and distributors as well as with other departments in the company.

•Head of Water Treatment Business Line (Water, Mining and Agro business) in Southern Europe, Northeast Africa and the Middle East. •Head of Water and Paper division in Iberia. •Member of the European Leader Team of Water Treatments in Europe, Middle East and Africa. •Member of the Country Management Team of CIBA Iberia Main tasks were: •Manage a remote and multicultural team based in different countries like Spain, Italy, Turkey and Bahrain•Build up and optimize the agents and distributors network•Provide strategic direction to the Business Unit team and manage the Marketing, Sales and Technical local teams. Set targets and manage incentives.•Optimize the resources and the organization. Financial control, P&L of the business Unit in the region. •Redesign of the organizational and management structure in the countries in order to improve commercial and production efficiency•Coordinate and support the labs in different countries and the production plant in Italy.•Coach and develop the team•As a member of CMT, define and follow up the policy of the company in Iberia.•Represent the interests of the company guaranteeing the compliance with the local regulations in the countries of his responsibility, and maintaining and developing a positive image of the company and its products in front of the stakeholders in each countryMain achievements were:•Create, develop and manage the Mediterranean Team for Agricultural business to improve results and efficiency in Southern Europe, Northern Africa and in the Middle East•Optimise the number of agents/distributors in order to improve effectiveness and market penetration. Increase our presence in all the regional countries. Increase our sales and margins in transactional sales.

•Head of Textile Effects division in Portugal. •Member of European Management Team of Textile Effects Division. •Member of the Country Management Team in CIBA Portugal.Main tasks were: •Manage Textile Division and as the highest CIBA division in the country to work closely with the other teams, business support and functional units, to improve not just Textile Division results but also the whole Portuguese organization ones. •Turn around the sales situation in Portugal, increasing sales and profitability in a hard environment•To be member of CMT and define the policy and communication of the company•Represent the interests of the company guaranteeing the compliance with the local regulations in the country, and maintaining and developing a positive image of the company and its products.Main achievements were:•Reduce business complexity: o Clear customer segmentation o Implement of new Distributor tasks and targets. o Set short and medium term targets. •Introduce new innovative effects in Portuguese market creating a pull demand o Technical Institutes and University presentations o Key customers and customer’s customer communication

•Responsible of Sales and Marketing of Chemical Products Line in the Textile effects division in Spain and Portugal.•Member of the European Chemical Development team.Main tasks were: •Develop and create new products and textile effects for the Iberian market•Develop Marketing plans for mature products and for New Effects, created locally or with technical centre support.•Together with DuPont, introduce and develop Teflon branch name in Spain and Portugal. Push and pull strategies and actions Main achievements were:•Together with the Spanish team to create and develop the optical brightness market in Spain. o In Spain, we got the highest country sales all over the world even when potential market in Spain was far lower than in several countries o Support headquarters and other countries to develop a similar strategy. •Introduce new Durable Freshness (biocides) effect in the global Textile Business. o Technical and Marketing support. Communication.•Create, develop and introduce Dual Comfort System concept o Marketing development. o Communication. Used by top branch name companies•Innovate, create and develop the introduction of Teflon effect in PAN production fibres. First time in the world. Developing this new projects despite the initially unfavourable opinion of technical and marketing headquarters

Food (shelf life), Plastics for foods and Chemical Analysis

Food, Food Packaging and Chemicla Analysis