Carley King Email and Phone Number

Managed high-visibility creator campaigns for top brands, overseeing full execution and exceeding performance goals. Built strong creator relationships and drove brand growth through data-driven strategies and live activations. - Led 12+ creator campaigns at a time across social platforms for major advertisers (Nordstrom, Unilever, Toyota, etc.), managing end-to-end execution from financial planning to content and paid media activation.- Managed relationships with 300+ creators, providing strategic content guidance, resolving campaign inquiries, and ensuring timely execution across all projects.- Analyzed and presented campaign performance post-launch, using quantitative metrics and qualitative data, leveraging 3rd party tools like Nielsen and Kantar for optimization insights.- Led a team of 2 Associate Brand Managers, overseeing daily tasks and formal reviews while cultivating a collaborative team environment.- Ideated and executed live brand events (e.g., Nordstrom Garden Party, Amex Art Basel), including on-site content creation and influencer activation.

- Managed relationships and deadlines with clients through a holistic lens across the entire life cycle of their business and campaigns- Delivered comprehensive, data-driven proposals and post-campaign analyses to clients- Demonstrated excellent customer service to client contacts by attending weekly status calls, organizing meeting agendas, and delivering relevant follow-up materials- Worked as a liaison between clients and internal departments to ensure a streamlined process throughout the entire campaign, from contracting to reporting- Used IRI and other data providers to plan and evaluate the success of programsProficiently used all Microsoft applications daily to assist in productivity

- Provided personalized customer service for brides and their bridal parties to select wedding attire and coordinating accessories- Effectively communicated with and presented information to customers, vendors, and all levels of management to gain knowledge of the current needs of target markets- Maintained clients’ database and professional relationships- Managed social media accounts- Performed managerial duties such as scheduling, communicating job expectations, training employees, planning, monitoring, and appraising job results

- Worked as a cross-functional supporting member across multiple teams within the agency- Assisted in developing and implementing multi-channel marketing strategies- Analyzed and reported post-campaign data- Completed and presented an intern project consisting of 40 retailer audits, scorecards communicating findings, and a retail landscape map