Carley Baker Email & Phone Number

Springfield, Missouri, United States

Springfield, Missouri

• Developed social and website content with a working knowledge of optimal posting times and posting sponsored content.
• Involved in script development, filming, and production of external video content (Adobe Premiere Pro & After Effects).
• Designed internal and external sales tools, invitations, mailers, and other marketing materials.
• Managed company website through WordPress, as well as our internal sharing platform.

Springfield, Missouri Area

• Independently organized all merchandise focused projects by sourcing items that are best suited for the client’s needs.
• Developed product mockups and merchandising presentations using Photoshop, InDesign, and Illustrator programs alongside Google Suite.
• Communicated frequently between both overseas and domestic suppliers, vendors and account managers.
• Assisted with social media content creation and delivery.
• Organized a quarterly internal merchandising focused update to keep all team members within the company in the loop, as they are not always directly exposed to marketing and merchandising efforts.

Springfield, Missouri Area

• Assisted with eStore testing and development of thumbnails.
• Supported merchandising projects by sourcing items that is best suited for the client’s needs.
• Developed product mockups and merchandising presentations using Photoshop, InDesign, and Illustrator programs.
• Communicated frequently between suppliers, vendors and account managers.
• Worked with a team of 5 – 7 when engaged in large, collaborative projects, or individually when necessary.

Springfield, Missouri

• Assisted in the development and execution of communication plans, aligning buyer segments with targeted messages across multiple platforms.
• Supported team in further building out buyer intelligence through research, review of buyer activity and engagement, and updates to buyer persona.
• Assisted in content marketing initiatives, trade show marketing, and the planning and execution of company events.
• Worked within CRM and Automated Marketing Platforms such as Salesforce and Pardot.
• Worked on team projects involving the execution of a project plan.

Springfield, Missouri Area

• Photographed merchandise and edited files to be shared on social media platforms.
• Maintained a consistent Facebook page, advertising in-store sales, and products unique to Johnny Macs.
• Had leading number of Homers for Health add-on sales for Spring/Summer 2017.

Springfield, Missouri Area

• Handled customer complaints with tact.
• Maintained organization and employee retention through the store closing.
• Worked closely with third party buyers of merchandise and retail fixtures.
• Managed a team of 15+ employees while going through a five-month store closing event.

Springfield, Missouri Area

• Maintained a clean and smoothly operating store.
• Consistently motivated employees to work as a team and accomplish our weekly goals and figures.
• Provided eminent customer service to all who spent time in our store, ensuring they left more satisfied than when they arrived.
• Took part in constant communication with top management of the company, as well as other store employees and managers.

Jefferson City, Missouri

• Multitasked throughout every shift by checking out customers, recovering the store, and keeping a close eye on the dressing room at all times.
• Organized employee incentive programs to engage cashiers and push them to promote loyalty programs and add-on sales.
• Managed customer complaints and requests responsibly and effectively.

Jefferson City, Missouri

• Educated customer on products, to make a sale and allow the customer to understand what is best fit for their needs.
• Engaged in communication with customers to develop trust and further help them find everything they needed.
• Merchandised product for seasonal moves, having to improvise and use personal creative eye on many occasions.

Bachelor Of Science In Marketing, Cum Laude, Advertising & Promotions

Activities and Societies: National Honor Society, Deans List, Missouri State Advertising Team President & Creative Director

Education record

Activities and Societies: Student Council (Hospitality Chair, Junior Class Vice President, Student Body Secretary), National Honor.