Carley Eichman Email & Phone Number

Assist Brand Manager in the launch of 30+ products yearly on Ecom, Social Media, and to wholesale partners, successfully meeting or exceeding revenue tied to each product or collection.Responsible for copywriting and brand direction for social media, email, website, catalog, and print advertising for new and existing products that have a consistent brand voice and an attractive brand story for key demographic.Increased productivity and improved collaboration with the digital team by devising quarterly marketing plans detailing brand messaging, holidays to leverage, promotional opportunities, and outlets best suited for each.Developed a new website for the brand alongside other key internal stakeholders by creating product description copy for 200+ products and template building for each page which has led to improved SEO and overall brand alignment.Plan and develop email copy marketing new and existing holiday products for Thymes retailer program.Responsible for analyzing wholesale and ecommerce sales data to determine best-sellers for marketing purposes, areas of opportunity, and consumer trends.

Minneapolis, Minnesota

Assist Brand Managers in overseeing all marketing collateral to ensure it looks, feels and sounds like the THYMES brand. Create and implement monthly initiatives for our digital team to execute on social media, emails and blogs. Responsible for copy spanning across product packaging, social media, website, email, catalogs, and more for customers and wholesale partners. Coordinate photoshoots alongside the Art team to provide expertise on new products, manage all products on set, produce an itinerary, and ensure the team is accommodated. Contribute towards the ideation and design of new products in working with the Research & Development team, Product Designers, Fragrance Experts, Product Sourcing Specialists, Buyers, Inventory Specialists, Brand team and more.

Devise quarterly marketing plans and campaigns specific to email, social media, print and in-person marketing goals. Assess and monitor social media reports and budgets. Hire and train Spray Tan Technicians and Front Desk Receptionists. Produce + educate new policies and procedures to ensure smooth business development. Closely coordinate + collaborate with president and owner to ensure day to day salon activities continue to run soundly. Motivate + lead employees to execute company goals and cultivate team/family workplace environment.

Initiate marketing campaigns to target the new college student segment with the opening of the new location. Increase business relationships by networking at special events. Run and style the company's Instagram account to acquire and retain clients while strengthening the brand's image. Provide excellent customer service to new and current customers while organizing front desk material.

As the Area Sales & Marketing Manager for Minnesota, I manage customer relationships and sales volume activities in the Field Sales organization. I'm responsible for the implementation and execution of customer-centered field marketing and sales plans for assigned region. I'm responsible for product line management, business performance tracking and analysis, and execution of compelling marketing and sales programs. In addition, I oversee consumer insights and work closely with the sales and cross functional teams to develop and execute effective plans and programs.

Oversee, develop and provide content across a broad range of social networking sites.Gather, research and review social media outlets for clarity, style and messaging. Partner with other departments to ensure that the strategic direction and message is executed consistently and properly throughout social media platforms. Conduct research and analysis of new social media trends, sites, tools, and news. Report to management significant industry developments and make recommendations for how best to support them. Cultivate new online communities on Treasure Island’s behalf. Participate in online conversations by answering questions, offering solutions and mediating conversations. Create content for feeds and discussions on various social media sites. Provide weekly updates on the success of and challenges facing our social media efforts. Coordinate marketing calendar with online activity. Create and analyze reports of current media and share results with management. Stay current on industry trends.

Provide customers with an exceptional shopping experience by assisting them with any questions, concerns, or friendly advice. Responsible for opening and closing the store while compiling detailed closing reports.

Create and distribute flyers using Microsoft Office and Adobe. Oversee the entry of customer information and data into Infusionsoft.

Estimated material and labor for construction projects while organizing merchandise data for those projects. Created more efficient Excel templates to enter and produce construction project information.

Arrange floor and window displays compliant with manger's and company's vision while providing excellent customer service.

Organized, advertised, and managed various events that took place at the casino. Managed the Marketing Department's statistics while shadowing the Marketing Director.

Bachelor'S Degree, Marketing/Marketing Management, General

Education record

Activities and Societies: Varsity Basketball Captain, Varsity Volleyball Captain, Concert/Marching Band, Choir, National Honor Society.