Carley Fredrickson Email & Phone Number

Kirkland, WA, US

Serve as a strategic business partner to Allstate’s Chief Diversity Officer and the Inclusive Diversity & Equity leadership team for internal and external communications to help accelerate Allstate’s IDE strategy and supporting initiatives.

Serve as a liaison between Allstate Corporation and its growing Protection Products and Services organization that includes eight market-facing businesses and over 4,000 employees. Partner with communicators across the organization to build and execute content plans that create an inclusive, empowering, and purpose-driven culture aligned to Allstate’s.

Developed, implemented and measured communication strategies that reached 15,000 Allstate agents and employees nationwide to help accelerate Allstate's competitive advantage through reputation and increase confidence in Allstate's business strategy. Offer communication counsel to business partners to effectively communicate corporate priorities and results.

Influenced key stakeholders through internal and external communication strategies to enhance Allstate’s reputation in the Northwest, consisting of 200 employees, 450 agency owners, 600,000 households, 1.1 million insurance policies and $1.2 billion in written premium. Key responsibilities included media relations, crisis communications, issues management.

Seattle

Developed and implemented media strategies for clients across fashion, food and beverage, hospitality, travel and tourism, and real estate industries. Communicated client news and initiatives to local and national news media to secure coverage in top-tier outlets, including the Wall Street Journal. Provided strategic counsel and communication materials.

Seattle

Created and executed integrated communications campaigns to secure media coverage, increase brand awareness, drive lead generation and foster new business. Developed materials for internal audiences, including a video series to help drive employee engagement efforts for a 25,000-employee corporation. Recruited, trained and managed teams of brand.

Managed blogger sustainability program by conducting research, drafting pitches and posting responses. Responsible for media monitoring using BurrellesLuce, Sysomos and Cision Point, collecting and analyzing data, and compiling research into client reports. Performed health professional and food industry outreach through eblasts, email pitches and press.

Greater Seattle Area

Organized and set up events to promote Pacific Science Center Programs, managed a database of over 200 contacts and coordinated newsletter correspondence, located and organized Pacific Science Center media coverage, and wrote weekly web updates for Pacific Science Center’s webpage to inform the public about different summer activities.

Seattle University

• Member of the Gender/Diversity Issues & Student-Athlete Wellbeing Sub-Committee
• Researched gender & diversity issues within Seattle University and determined improvements
• Analyzed results and created a strategic plan to reduce gender & diversity issues in D-I
• Created and implemented an improvement plan for the athletic department regarding gender equity

Bachelor Of Arts (B.A.), Strategic Communications

Activities and Societies: • Women's Basketball Player • International Student Representative on NCAA Certification Committee

High School

Education record