Carl Franks Email & Phone Number

Newport Pagnell, England, United Kingdom

I have overall responsibility for managing licensed and branded consumer products covering numerous categories such as hydration, homeware, tableware and gifts across some of the largest and most strategically important customers such as ASDA, ALDI, Sainsbury's / Argos and Morrisons.

London, United Kingdom

I headed up the specialist retail channel to include accounts such as Argos / Sainsbury’s, Smyth’s Toys, Game, HMV and The Entertainer as well as ASDA in the grocery sector. Key Accomplishments:• Developed UK retail strategy for consumer products as well as managing the retail marketing budget, ensuring effective returns on investment. • Delivered joint business plans with key retail accounts which included delivering branded in-store and online space, achieving double digit growth in revenue. • Successfully delivered a ‘Wizarding World’ toys retail launch, encompassing, online, email, social media and in-store activities along with a TV campaign, resulting in sales of 150% above forecast. • Instigated and enhanced retail communication strategies for key licensees including quarterly retail summits and licensee SharePoint access. • Managed one person.

London, United Kingdom

I was responsible for UK toys, publishing and housewares as well as retail executions within key toy and specialist accounts such as Argos, TRU and Smyth's Toys.Key Accomplishments:• Developed relationships and joint business plans with key regional licensees such as Mattel, Lego, Jakks and Funko amongst others, as well as presenting regular franchise plans. • Managed multiple licensees across EMEA in various hardlines categories such as publishing, stationery, gifting, greeting cards, lunch ware and party. • Identified ‘white space’ opportunity within swimming accessories category and negotiated and secured a global deal with a market leading manufacturer, delivering in excess of $200k.

I managed and developed the licensing strategy across Healthy Snacks, Confectionery and Bakery categories as well as being responsible for all of Disney's Food, Health & Beauty licensed business in Tesco.Key Accomplishments:• Managed and developed licensee relationships for confectionery, bakery and healthy snacking licensing categories, accounting for over 70% of Disney’s UK food business.• Developed and implemented a strategic licensing programme for healthy snacking to deliver incremental revenue of £1.2m across new business in an underdeveloped category. • Revamped the home baking licensing category through design led solutions resulting in a 33% uplift in sales and the licensee receiving two licensing award nominations.• Negotiated contracts and signed licensing deals worth over £10m whilst establishing joint business plans with key licensees to ensure core business objectives were exceeded.• Managed a team of 2 people.

I lead the Morrisons Business Unit across numerous categories including Home Entertainment, Toys, Video Games, Food, Stationery and Health & Beauty amongst others.Key Accomplishments:• P&L management for the Morrisons business unit, totalling over £10m per annum across home entertainment and games and all licensed categories such as toys, stationery, gifting, publishing and clothing.• Recruited and led a team of 3 people across sales and marketing to manage Morrisons and delivered +8% vs budget in Year 1 and +15% in Year 2.• Created and executed two successive licensed cross category corporate campaigns in Morrisons, generating over £3m incremental revenue to Disney.• Managed a team of 3 people.

I managed key UK retail accounts such as Tesco, ASDA, HMV, Argos and Smyth's Toys amongst others as well as being responsible for UK business forecasts and stock management.Key Accomplishments:• Increased the Argos business by 144% over 2 years taking them to Disney’s No. 2 account, also developed and instigated joint business plans with Tesco and ASDA resulting in growth of 61% YOY in ASDA and 43% YOY in Tesco.• Promoted to Senior Sales Manager in Jan ’09, managing ASDA, Tesco and Argos.• Secured first ever Disney branded ½ page for games in Argos catalogue generating over £2.5m revenue.

Waltham Abbey

Overall responsibility for the sales, business plans and inventory management of PC, Xbox and PS2 software into ALL UK accounts.

Overall responsibility for the sales, business plans and inventory management of PC, Xbox and PS2 software into ALL UK accounts and specific European territories.Key Accomplishments:• Starting from zero, opened all new accounts with major multiples and increased business by over 120% in year 2 whilst recruiting and leading a team of 2 senior sales people.• Established and set up trading relationships with multiple retailers including GAME, HMV, Tesco, ASDA, Blockbuster, Toys R Us and Amazon amongst others.• Managed a team of 3 people.

Woking

Responsible for the sales of PCCD, PS2, GBA, Xbox and Gamecube software into key accounts, including Dixons, Toys R Us, WHSmith, Blockbuster and Asda amongst others.Key Accomplishments:• Promoted to UK Sales Manager 2001 responsible for key retail accounts.• Increased revenue in account base by 43% over 2 years.• Managed a team of 5 people.

Birmingham, United Kingdom

Video Game distribution.Managed HMV, MVC, Argos, John Lewis and Staples amongst others.