Carl Franzon Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Manager of the Insights part of the Data & Insights team at Adlibris, Home of Readers.

Stockholm, Stockholm, Sverige

Stockholm, Sverige

After a company re-orginization, I took the role as Team Lead of a merged team consisting of my previous two teams.

Stockholm, Sverige

As a Business Lead, I managed two teams of consultants specialized in Marketing Automation as well as marketing data measurement. I broadened the unit's scope to also include web- and app data, and other channels than email, in order to offer a truly omni-channel strategy. I put in place OKR's for everyone in my unit, making sure all had both business- and personal development goals, with bi-weekly or monthly 1:1s to follow-up. I scored highest of all managers at the company in our yearly employee engagement survey.

Stockholm, Sverige

As a part of the Global Online Experience Marketing team, I was responsible for the growth of Volvo's "Care by Volvo" subscription offer, together with a paid media expert and a content expert. I formed strong connections to Volvo's IT teams in order to access relevant data that we could use to model our expected LTV's. I also created a forum together with representatives from Volvo's other marketing teams, to align strategies and learnings. Together with our partner agency, I developed a KPI report for the GOX management, visualizing our main KPIs.

Stockholm, Sverige

Area of expertise: Data- and Analytics Strategy

Stockholm, Sverige

Area of expertise: Data- and Analytics Strategy

Stockholm, Stockholm County, Sweden

Performed a situational analysis of LF's Analytics Strategy, and gave recommended actions on improvement.

Solna, Stockholm County, Sweden

Acted as responsible for Telias B2B portal, "MyBusiness", handling priorities from Business Unit stakeholders, customers. Performed a situational analysis, pointing out the top current pain points as well as recommended actions. Started a co-operative effort with the Customer Service BU, using a data-driven approach, where we identified areas with the most potential to move manual service areas to self-service, using a "cost-per-minute" saved KPI.

Stockholm, Sweden

As the team lead for the Measurement team at Precis, I am responsible for a team of 3 specialists, working closely with technical implementations Google Analytics and Google Tag Manager.Furthermore, I manage our existing Google Analytics 360/Premium/Marketing Platform clients, as well as new license sales. This means keeping a close partnership with Google as well as constant client management.

Mälardalen, Sweden

Let's face it. There's a lot of junk out there on the web. Much of it comes from businesses not affording to hire designers to do their job. With Bisdat I wanted to help local small business owners market themselves by building simple but good-looking websites. And guess what, I'm still doing just that!

Stockholm, Sweden

As a consultant at Nordic Morning I help clients reach new heights in all areas of digital marketing, such as MarTech, marketing strategies and digital analytics. I work with some of the leading brands in Sweden to not just get more data, but actually making the data useful for the business.Nordic MorningNordic Morning creates digital experiences that transform businesses. We are 320 passionate people driving change for the largest enterprises and brands in the Nordics by building and running their Digital Growth Engines. Our ways of working helps companies become customer-centric by combining our capabilities within business transformation, service design, technology, data driven marketing and content.

Solna, Stockholm County, Sweden

Solna, Stockholm County, Sweden

Solna, Stockholm County, Sweden

Nordic Region

The Atea eSHOP is available in all Atea countries, which means 7 countries across the Nordics and Baltics. As the Nordic Digital Manager, I'm responsible for managing the SEO/SEM and Digital Analytics functionality of this e-Commerce platform.I'm responsible for laying out a global SEO and Analytics strategy, to make sure that Atea eSHOP will be found by searchers, and that we have the data available to become a truly data-driven company.

Stockholm, Sweden

Started as project manager in a team responsible for Ateas internal service management system, POB. When the team was transferred to Internal IT, I was advanced to teamleader for the same team, and started working directly with our CIO.I later moved to the eSHOP department, responsible for the development of Ateas web-based purchasing portal, leading development projects.

Stockholm, Sweden

Helped the union "Kommunal" with a safety analysis report regarding their new member-website.

Mälardalen, Sweden

We met people in markets, malls and streets trying to give them the best phone plan possible for their needs.

Master Of Engineering (M.Eng.), Innovation Och Produktdesign

Candidate, Information Design

High School, Gymnasieutbildning

Activities and Societies: JV Tennis, Varsity Soccer, JV Volleyball