Carl Fusco Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Ascension is a management consulting firm that helps clients drive profitable revenue growth and business performance improvement.Ascension helps global companies improve their top line trajectory and measurably improve their competitive marketplace posture. Ascension's engagements emphasize the strategic aspects of the marketing and sales functions.As a Consulting Principal, I provide the full spectrum of marketing research and insights services that support Ascension's consulting engagements, including methodology design, questionnaire development, sampling, project implementation and management, data analysis, reporting and development of actionable insights. Ascension focuses on top line performance because revenue growth is the primary means by which companies improve profitability and increase their enterprise valuation.

Fusco Research & Consulting (FRC) specializes in the design, execution, and application of custom primary marketing research to provide insights to organizations that help them solve problems and make better, data-based, decisions. FRC supports both quantitative and qualitative methodologies in multiple industries and applications. We provide full-service project support for any complete research project or any component on an a la carte basis as an extension of research departments where resources and/or expertise are limited and as a virtual research department for organizations that do not have their own internal function. FRC also supports Marketing Consultancies, Ad Agencies, and Law Practices where primary research is required in their client engagements.

C.E.K. & Partners, based in Atlanta, is a woman-owned agency providing consulting services in Marketing Research, Brand Strategy and Positioning, Content Marketing, and Digital Design and Communication.As Senior Director of Marketing Research, I provide the design and execution of marketing research projects to support C.E.K. & Partners client engagements, including study design, questionnaire development, sampling, project management, interviewing and moderation of qualitative research, data analysis, reporting and development of actionable insights.

Brussels, Be

Designing and executing market research to provide insights in support of Epilepsy and movement disorders team and corporate initiatives at UCB Inc, a global leader in biopharmaceuticals.

Atlanta, Ga, Us

Infosurv, Inc. (www.infosurv.com) is a full-service online research company specializing in the design, administration, and analysis of marketing research (B2B and B2C), employee surveys, and customer surveys. As Managing Director, I had overall responsibility for P&L, company operations and strategic direction. • Expanded revenues from $1.8M to $2.8M over the course of 5 years.• Led evolution of Infosurv from basic online survey provider to full-service marketing research consultancy.• Directed the rebranding of Infosurv and the positioning of the company as "Your Research Department". • Spun off concept testing service based on prediction market methodology as a new division called Intengo.• Responsible for recruitment, hiring, and training of staff across functions within the organization, including contract and full-time employees• As Chief Methodologist, provided consultation on research design and analysis on more than 200 survey projects, with focus on customer satisfaction and loyalty, employee engagement, and new product concept testing • Responsible for developing and penetrating the extensive Federal, State, and Local government segment as a new revenue stream• Expert witness testifying in support of research methodology and findings for the defendants in Macy’s Inc. (plaintiff) vs. Martha Stewart Living Omnimedia, Inc. (defendant) and J.C. Penny Corporation, Inc. (defendant) (April 2013).

Brandscapes Worldwide is a global marketing research consultancy with an operations hub in Mumbai, India and client services offices in Atlanta, London, and Singapore. The group specializes in providing keen insights and information to support marketing decisions through in-depth analysis of data. At Brandscapes, I led client service and development efforts as on-site representative for The Coca-Cola Company.

Atlanta, Georgia, Us

Directed the establishment of a new research group and research protocols to support the development of new products and services. Provided critical consumer information to reduce risk and support the development and launch of new products and services. Planned and designed research methodology, managed implementation and analysis, and presented results to clients. Led team of 5 full-time research professionals and 3 contractors and managed a $3 million budget.Supported the launch of four new web-based services: -GameTap, an online video gaming service -CNN Pipeline, an on-demand video news service offering multiple streams of live news -PlayOn, online access to live and archived sporting events not shown on television -VeryFunnyAds.com, a website providing humorous commercials from around the world.

Atlanta, Ga, Us

Generated and managed research projects through creative proposal development, effective research design, efficient data collection, insightful data analysis, and actionable reporting and presentation. Responsible for over $1 million in new, retained, and managed projects on an annual basis. Provided leadership for the Project Management team, including workload balancing, mentoring, quality control, managing budgets, recruiting, and hiring.

Irving, Texas, Us

Responsible for the design and management of marketing research projects and programs for clients to improve business performance and provide strategic information about customers, markets, and products. Qualitative and quantitative research design, project supervision, analysis, and reporting. Provided leadership to both internal teams and clients.

Leadership position responsible for all marketing research for the Wireless Business Unit. Supervised staff of two research professionals and external consultants and administered $2 million budget. Responsibilities included research planning and consulting, project supervision, analysis, and presentation of findings to support marketing decision-making and the development of marketing strategies and tactics. Revised the customer satisfaction measurement program, conducted service convergence study used to develop strategies for telecommunication service bundling, designed new product and service concept testing to support the launch of new services, established competitive intelligence function, and deployed market segmentation study to improve the efficiency of marketing programs and strategies.

Dallas, Tx, Us

Leadership position with responsibility for all marketing research for BellSouth Cellular and its operating companies. Supervised internal staff of two research professionals and external consultants. Upgraded the research function within the organization to provide higher impact, strategic research. Responsibilities included research planning and consulting, project supervision, analysis, and presentation of results. Supported New Product Development Lab with product and service concept testing. Revised the customer satisfaction research methodology to provide more actionable information, designed pricing research to measure the impact of price changes on demand and retention, and conducted market segmentation to develop targeted marketing programs.

Atlanta, Ga, Us

Responsible for marketing research design and analysis to improve customer service and product satisfaction, generate customer acquisition and reduce customer churn in the cable television industry.

Developed a syndicated retail sales audit service for the consumer electronics and appliance industries to track retail product sales. Supervised product development, client servicing, store panel recruiting, and data processing. Managed custom marketing research projects for clients in various industries.

Oneonta, Ny, Us

Member of the Business Economics Faculty teaching Marketing Research, Marketing, General Business, and Accounting. Academic and career advisor to students.

Mmr, Marketing Research

Mba, Marketing

Ba, Statistics / Business Economics

Education record