Carl Gaines Email & Phone Number

Data driven financial and diversity communications, with an emphasis on commercial real estate and affordable housing.

New York, New York, Us

Led content and media relations for Lument, a national leader in commercial real estate finance. Guided the development of externally facing written and visual content while keeping Lument front and center in key trade publications. Translated the business's objectives into end products that drove clients and prospects towards increased engagement with the Lument brand.Led a team of internal and contract communications professionals and content writers; implemented new content types, such as survey based research reports, that drove a dramatic increase in traffic to the site; and developed and hosted webcasts.

Mclean, Va, Us

Working within the broader corporate communications team, supported the Commercial Real Estate and Community Finance teams as well as the bank's regional, community storytelling, DEI, and Corporate Social Responsibility efforts. Conceptualized and implemented thought leadership campaigns, using multiple channels, founded in data and solid storytelling in order to maximize impact. Identified and managed strategic partnerships with media outlets and academic institutions and provided strategic counsel to executives to drive business results. Secured coverage in priority publications that highlighted the bank's products and services. Selected accomplishments: stood up the corporate communications team's DEI working group just prior to 2020; provided communications plans to teams previously without support, such as Community Finance and New Market Tax Credits, thereby surfacing community minded content and coverage that enhanced the bank's reputation; and identified synergies between cross-functional areas such as Agency Finance and Community Finance in order to maximize research partnerships and other paid opportunities.

New York, New York, Us

Managed media relations for commercial real estate and finance accounts, including RFR Realty, Building and Land Technology, National Cooperative Bank, Hines New York, Trepp, IVI International, Ted Moudis Associates, Kushner Companies, GTIS, Fairstead Capital, Virtual Doorman and the Stamford office of brokerage CBRE. Leveraged media contacts and market knowledge to gain best possible placement for clients.

New York, Ny, Us

Served as founding editor for two commercial real estate finance publications. Responsible for editorial planning and hiring and managing writers and freelance staff.

New York, Us

Responsible for commercial real estate coverage for the U.S. east coast for both Real Estate Forum magazine and GlobeSt.com. Write daily stories and breaking news for the New York City market and longer features; contribute to the GlobeSt.com editor’s blog. Edit and manage the work of reporters in Florida, Washington, D.C. and New York, ensuring that all adhere to highest journalistic standards.

New York, Ny, Us

Reported on a variety of topics, including venture capital's support of tech entrepreneurs, teen summer unemployment and budget cuts to New York's library systems. Interviewed celebrities for Q&As, conducted research and produced online videos.

New York, Ny, Us

Edited, proofread and rewrote literacy materials to ensure that they met marketing needs as well as the needs of teachers and students. Wrote text and worked with design and production regarding design implementation. Tracked the status of projects to ensure adherence to schedules and deadlines.

New York, Ny, Us

Wrote and copy edited marketing materials for GQ magazine. Helped to organize events by generating promotional ideas.

Us

Researched and fact checked for magazine.

Bachelor Of Arts, Music History, French

Master Of Arts, Business And Economics Reporting