Carl Hallard Email & Phone Number

London, Gb

London, Gb

Spearheaded a 5x revenue growth within the first four months scaling performance marketing, SEO, content management and PR.Laid the groundwork for long-term growth acceleration in 2025, including:- Data infrastructure review: Scoped requirements to improve marketing analytics and customer data segmentation.- Omnichannel LTV optimisation: Integrated CRM, display advertising, and remarketing to enhance customer retention and maximise lifetime value.

London, London, Gb

Increased the order contribution (profit) generated by the activity by over $10M by:- Efficiently managing marketing budgets over $100M, ensuring strategic resource allocation.- Managing ~10 people team.- Generating $1B revenue with solid profit margins through effective marketing and budget management.- Overseeing the technical and data roadmap and priorities for marketing (Paid Search, SEO, Prospecting, Remarketing, Paid Social, App, Influencers, Affiliates, and Partnerships)- Trading and setting targets (such as spend and ROAS targets) with Finance, Trade and C-levels

London, London, Gb

Doubled revenue with increased efficiency (higher ROAS) by:- Championing a testing-centric culture, enabling diverse marketing activity assessments through geo experiments.- Developing a data-driven approach, creating the 'Efficient Frontier' framework to optimise budget allocation and set ROAS targets, influencing overall marketing strategies.- Spearheading the adoption of a new bidding solution, streamlining operations.

London, London, Gb

Multiplied revenue by more than 4x, maintaining the same Return on Ad Spend (ROAS) by:- Establishing the paid search team from scratch, mentoring talent and fostering a performance-oriented culture to drive key marketing objectives.- Implementing marketing automation at scale, leveraging technology to streamline processes and ensure consistent performance across our 25+ Points of Sale (Countries, Regions, ..) and 14 languages in which we advertise- Instituting industry best practices across marketing operations, ensuring consistency, enhancing efficiency, and optimising performance.

Needham, Ma, Us

- Led initiatives at TripAdvisor, such as segmenting mobile traffic for a 300%+ increase and prioritising top destinations to double their traffic.- Partnering with data scientists and developers to monetise TripAdvisor's extensive hotel and destination inventory.- Full P&L of some of the biggest markets such as the US, Germany and Japan.

Warsaw, Mazowieckie, Pl

WebInterpret enables over 5,000 online merchants to expand their markets on a global scale. I joined the company at an early stage (0 online merchants, 0 buyers, 0€ Gross Merchandise Volume) and actively participated in creating and growing its solution and business 'from scratch'.In 2012, WebInterpret's solution is now used by over 5,000 online merchants, and its GMV has exceeded several million Euros.Sellers Acquisition:- Created marketing campaigns: SEM (including Baidu), Display Advertising, Emailing- Optimised marketing campaigns: ROI optimisation, A/B Testing, ...- Represented the company at the most prominent French E-commerce tradeshow (meeting and conference)- Optimised strategy to convert users into customers (including marketing materials to close collaboration and training with various company departments: Sales, Account Management, ...)- Main achievement: Managed to recruit over 5,000 online merchantsGrowth of Gross Merchandise Volume:- Identified Best Practices through data analysis (identification of patterns within the best-selling products) to increase conversion rate- Actively participated in opening new markets for our sellers- Launched new projects with key partners such as PriceMinister (one of the most prominent French marketplaces)- Main achievement: WebInterpret's GMV has exceeded several million EurosCRM: Coordinated Customer Relationship Management with the different departments (Sales, Account Management, Support, ...)Localisation: Localised our marketing campaigns and materials- in 5 different languages- targeting over ten countries and adapting our strategy to each market (including China)Business Development: Participated actively in the company's efforts to partner with Key E-commerce Players (S&P 500 / NASDAQ-100) by providing analysis and statistics to demonstrate WebInterpret's efficiency.In charge of various critical projects for the company, such as launching the beta test of our solution.

http://www.digital-group.co.uk/Subsidiary of Havas- Involved in the creation of new Digital Business Units for our clients- Marketing audit (setting up KPIs, increasing ROI, ...)- Additionally, in charge of defining a new name for the companyClients :- Kelkoo: marketing audit (customer acquisition & retention, analysis of each marketing channel, for each European country), CRM consulting to increase ROI, evaluated business opportunities for new services: m-commerce, local, and social web.- Total: marketing audit, consulting for the marketing investments of Total on the Internet, consulting for new e-commerce services.- Meteo France: evaluated new business opportunities to increase online revenue.- Vauban Humanis: marketing audit, consulting for the marketing investments on the Internet and for the creation of the new website,- WonderBox: optimisation of the conversion rate,...

Education record

Mastère, Digital Business Strategy

Master, Internet Marketing