Carl Heller

Carl Heller Email and Phone Number

Brand and Marketing Strategy Consultant @ Freelance Consultant
australia
Carl Heller's Location
Rochester, Michigan, United States, United States
Carl Heller's Contact Details

Carl Heller personal email

n/a

Carl Heller phone numbers

About Carl Heller

Executive-level brand strategist with 30+ years experience in brand positioning/architecture, marketing research, and communications (advertising, digital, social, PR). Deep industry experience in automotive (Cadillac), financial services (PNC Bank, Ameriprise, Columbia Threadneedle), energy (FPL, NextEra, PG&E, NuScale), healthcare (Priority Health), gaming (MGM, Michigan Responsible Gaming) and consumer goods/services (Minute Maid, ALDI, Pure Michigan).

Carl Heller's Current Company Details
Freelance Consultant

Freelance Consultant

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Brand and Marketing Strategy Consultant
australia
Website:
miteshsolanki.com.au
Employees:
159
Carl Heller Work Experience Details
  • Freelance Consultant
    Brand And Strategic Consulting
    Freelance Consultant May 2017 - Present
    Greater Detroit Area
    Client Projects: NextEra Energy/FPL, PG&E, Microsoft, Norton/Symantic, NuScale Power, DTE Energy, CLIF, Chuck E. Cheese, Bissell, Vroom, NAPA, American Car Centers, Wag!, McLaren Health System, Humana, Pacira Biosciences, Arapahoe County, Franklin County, ROBAL, Norsk, RL Labs, Baywell Health, Baptist Health, Walker Healthforce, CQ Medical, Dragonfly Health, Omnipod, Colorado DOT, UNCF, U of M/Flint.Agency Partners: CCOM Group, Current Global/Weber Shandwick, CHWA, Ludwig+, Banker & Brisebois, DP+, SMZ, Storefront Political, Finn Partners, Amelie, Brand X.Scope of Work: Brand positioning and architecture, messaging/creative strategy, new business strategy, product development, market research.
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  • Current Global
    Senior Vice President, Strategic Planning
    Current Global Jan 2020 - May 2020
    Birmingham, Mi (Detroit)
    Weber Shandwick Detroit's non-OEM practice merged into Current Global with continued part-time, half-FTE role. COVID impact displacement.
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  • Weber Shandwick
    Senior Vice President, Strategic Planning
    Weber Shandwick May 2018 - Dec 2019
    Birmingham, Mi. (Detroit)
    Lead brand strategist for PR, Digital, and Social practice with clients in B2B, non-profit, healthcare, and the automotive ecosystem. Part-time, half-FTE role concurrent with freelance strategy work.
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  • Mccann Erickson
    Senior Vice President, Director Of Brand Planning
    Mccann Erickson Feb 2011 - Apr 2017
    Birmingham, Mi. (Detroit)
    Led brand strategy and consumer research for ALDI, Ameriprise, Columbia Threadneedle Investments, Priority Health, MGM Grand Detroit, Florida Power and Light (FPL), and PG&E.For ALDI, led Truth 2 Meaning strategic process for the “ALDI Truths” and “Like Brands” campaigns, contributing to 3 years of double-digit sales growth. Single-handedly built the client's research discipline from zero to more than $1M annually. Provided data analysis that was instrumental to gaining first-time approval of credit card acceptance. Strategist for winning Ameriprise pitch team, developing creative strategy for the “Be Brilliant” campaign which drove the brand’s highest ever in-market awareness.For Columbia Threadneedle, developed brand's "Consistency Wins" positioning, leading to it's first post-merger global campaign. Business was awarded without review based on my strategic work with Ameriprise.For Priority Health, created the “A Healthier Approach to Health Care” positioning which also became the campaign platform and tagline, achieving a 37% individual plan market share as a 7% share brand.For FPL and PG&E (Fortune 200 energy), acquired brand consulting engagements for the agency and developed positioning strategies that led to new corporate campaigns. Designed and moderated dozens of executive interviews and focus groups. FPL’s “Changing the Current” campaign helped the brand be named “The Most Trusted Utility in America”. Received IPG's Organic Growth Award for generating nearly $1M in agency revenue for these engagements.
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  • Doner
    Senior Vice President, Brand Planning
    Doner Aug 2005 - Feb 2011
    Southfield, Mi. (Detroit)
    Director of Strategic Planning and Research for Minute Maid, Odwalla, Bush's Best, PNC Bank, Lexmark, Pennzoil, AutoTrader, and U.S. Cellular.Developed strategic positioning for PNC Bank's "Leading the Way" campaign and positioning of Virtual Wallet product, the most successful launch in client's history. Led strategic efforts for Minute Maid's "Put Good In, Get Good Out" platform and Odwalla brand within the Coca-Cola USA marketing organization.
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  • Dmb&B
    Senior Vice President, Brand Strategy Group
    Dmb&B Jun 1992 - Aug 2005
    Troy, Mi.
    Director of Brand Strategy, Planning and Research for Cadillac at D'Arcy Detroit (now Leo Burnett).Developed vision and creative strategy behind Cadillac's resurgence as a preeminent luxury brand, created vehicle line launch positioning for Escalade, and designed Deprivation Research methodology for DeVille.
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  • Kpmg
    Senior Accountant
    Kpmg Jul 1988 - Jul 1990
    Washington, D.C.
    Auditor for Fannie Mae, Fairfax County (VA), Bureau of National Affairs, AAA, and Planning Assistance. CPA - State of Maryland (inactive).
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Carl Heller Skills

Strategy Brand Architecture Advertising Strategic Planning Customer Insight Marketing Strategy Brand Management Brand Development Creative Strategy Leadership Integrated Marketing Marketing Research Interactive Advertising Digital Marketing Digital Strategy Direct Marketing Media Planning Market Research Online Advertising

Carl Heller Education Details

Frequently Asked Questions about Carl Heller

What company does Carl Heller work for?

Carl Heller works for Freelance Consultant

What is Carl Heller's role at the current company?

Carl Heller's current role is Brand and Marketing Strategy Consultant.

What is Carl Heller's email address?

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What is Carl Heller's direct phone number?

Carl Heller's direct phone number is +124829*****

What schools did Carl Heller attend?

Carl Heller attended Indiana University - Kelley School Of Business, University Of Michigan - Stephen M. Ross School Of Business.

What are some of Carl Heller's interests?

Carl Heller has interest in Animal Welfare, Arts And Culture.

What skills is Carl Heller known for?

Carl Heller has skills like Strategy, Brand Architecture, Advertising, Strategic Planning, Customer Insight, Marketing Strategy, Brand Management, Brand Development, Creative Strategy, Leadership, Integrated Marketing, Marketing Research.

Who are Carl Heller's colleagues?

Carl Heller's colleagues are Montse Mansilla, Nina K. Billingsley, Carole Hutton, Robert Hindingham, Radhe Shyam Mittal, Flavia Rossi, Miladin Tanasković.

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