Carl has 20+ years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution. Carl has previously worked on SEO strategies for BlackRock, British Airways, Aviva, Groupon, John Lewis, O2, Eventbrite, Marks & Spencer, Audley Travel and BetFair. Carl has competed within the most competitive search verticals such as finance, travel, fashion, iGaming, and health.Carl has acted as an advisor to a number of global Venture Capital and Private Equity companies, helping support their company portfolios for organic growth through due diligence assessments and strategic guidance.Carl has previously held roles as Co-Owner, Strategist, and Board Member at Reddico Digital, which was acquired by the SideShow Group in November 2021. He has also served as Global Head of SEO for the UK's largest SEO agency and as VP of SEO for the largest independent digital marketing agency in Europe.Carl focuses on implementing long-term, scalable SEO strategies across multiple languages and territories. Carl's experience ranges from complex ecommerce websites to heavily regulated industries, marketplace growth, and startup environments.