Orchestrated the development of eCommerce website generating $50M+ in retail sales and processing over 120,000 orders through management of over 250,000 SKUs. Directed all aspects of owned and paid channel optimization, media, affiliate marketing, and PR initiatives.• Pioneered the development of a headless ERP system to seamlessly connect multiple Shopify Plus stores, vastly improving accrual-based accounting, inventory management, order fulfillment, and purchase order tracking.• Collaborated with UX, customer journeys, A/B testing, and the online sales funnel to drive growth, enhance conversion rates (CRO), and elevate the AOV year over year.• Implemented a business-centric AI strategy and fostered strategic partnerships in alignment with the company's objectives, seamlessly integrating into the organization's tech stack.• Guided P&L data to drive bottom-line contributions.• Negotiated vendor agreements and contracts with business objectives in mind to create betterrelations, terms, and opportunity.Key accomplishments in this role:• Collaborated with UX, customer journeys, A/B testing, and the online sales funnel to drive growth, enhance conversion rates, and elevate the AOV year over year.• Implemented a business-centric AI strategy and fostered strategic partnerships in alignment with the company's objectives, seamlessly integrating into the organization's tech stack.• Orchestrated the development of eCommerce websites generating $50M+ in sales and processing over 120,000 orders, including sites such as aventuron.com, wiscomotors.com, and others.

Directed the development of SaaS total rewards and recognition online platform for points and milestone-based awards; consumer facing and administrative dashboard. Spearheaded the development and maintenance of all marketing campaigns, overseeing all content and design elements. Led the company's rebranding efforts, including the creation of a corporate logo, wireframes, copy editing, and marketing campaigns.• Instrumental in achieving regional sales growth, accounting for over 60% of the company's total new sales volume.• Responsible YoY of 15-20% total company sales.

Formulated a niche marketing strategy focusing on the healthcare industry, encompassing the development of websites and marketing materials. Led the development of innovative manufacturing processes and new product lines, creating fresh market opportunities. Applied expertise in total recognition to create customized Community Dashboard websites that enabled managers to cultivate a culture of employee recognition within the organizations.• Achieved remarkable sales growth over three consecutive years. 46%, 74%, and 26%.

Oversaw the overall internet marketing strategy, development, and maintenance of hyper-local community websites. Managed SEO strategy, combining on-page, off-page, and technical optimizations, supported by data- backed execution to ensure SEO changes positively impacted traffic, revenue, and other KPIs.