Fashion, Fine Art, Advertising and Documentary Photographer & DirectorPortfolio at carlholman.comGrowing up in Cape Town, South Africa, Carl Holman (b. 1994) is an interdisciplinary photographer and image-maker whose work explores themes of social identity and cultural change. With a BA in Communications, Carl has since been working as a professional photographer with clients such as TEDx, VICE, GQ Magazine and Canon South Africa. In 2024, Carl was selected for Fresh Eyes by GUP Magazine and subsequently exhibited a collection of his work at Haute Photographie in Amsterdam. The inspiration for Carl’s work comes from real people and the changing world. Since 2022, he has been based in Amsterdam, Netherlands but is available for bookings worldwide.

* Work selected for FRESH EYES 2024 vol. 2* Work published in book by GUP Magazine* Work exhibited at Haute Photographie Amsterdam 2024 and at the Kahmann Gallery, Paris 2024

An interdisciplinary photographer and image maker, Carl Holman hails from Cape Town, South Africa. His artistic lens intricately weaves through themes of social identity and cultural evolution.Since February 2024, Carl has been represented by One League.

* Editorial published in print and digital in Cake Magazine issue 35* Creative direction and photography for editorial* Directed video for editorial, DOP Alex Oelofse

* Editorial "Love You Better" published in print in Chicle Magazine #62* Creative direction and photography for editorial* Directed 2 models, stylist and make-up artist to create editorial style and look

* Editorial "Submerged in Vermillion" published in print in Solstice Magazine (Issue 53)* Creative direction and photography for editorial* Directed 2 models, stylist and make-up artist to create editorial style and look

* Photographer for Alteryx Marketing Campaigns in Amsterdam* Photographs used for large billboards and posters at Alteryx Inspire London & Las Vegas* Photographs used for Alteryx worldwide marketing campaigns* Creative direction of images for Shoot

*Documentary photographer for VICE NL & Felyx campaign*Photographed all images in article on VICE NL *Photographed all images used on Felyx & VICE social media platforms*Worked with Art Director and Creative team to create specific style

* Portrait photographer for July issue of GQ South Africa* Photographed all images in 5-page spread in GQ South Africa* Creative direction of images for Portrait Shoot

* Professional Portrait and headshot photography for Ikey Tigers First XV* Created images for use on web & print* Directed players to create overall aesthetic

* On-location and studio lighting assistance * Ensuring smooth setup, breakdown and changes between shots, creating desired light effects* Profoto, Broncolor, Briese & Godox Lighting Setups* Past clients: Ford, Hugo Boss, Adidas & Polo

* Commercial photo retouching and grading in Capture One* Setup and facilitate smooth workflow of image sorting, grading and back-ups* On-location and studio digital assistance* Past clients: Dior, Woolworths, Zara, Adidas

*Stills photographer for Conservation Series in Botswana*Documented 3 different conservation stories focusing on Elephants in the Delta, Endangered Cape Vultures & Bukakhwe San People *Behind the Scenes Videographer*Camera assistant to Director and DOP for documentary films

* Lifestyle/Documentary photography for website, social media and brand identity* Professional photography services for company at Stellenbosch University and other tertiary institutions* Creative direction of images for Feenix brand

* Fashion Editorial, "Freshly Cut" for sustainable magazine Twyg.* Directed stylists, models and Hair and Make-up to create desired looks* Creative direction and planning for editorial

* Photography and creative direction for website, social media and brand identity* Documented outreach programs in poorer communities around Cape Town* Planning and execution of specific types of content

* Captured images for LMDA Ateliers, Maxhosa & Gavin Rajah at AFI 2020* Creative direction for all images, with focus on clothing and make-up* Retouching & post-production for commercial use in Glamour Magazine

* Official photographer for TEDx Sydney* Captured TEDx speakers and educators* Live-edits at event for sharing on social media and web * Worked with brands such as St George, Delta Australia, KPMG and The University of Sydney

* Professional Lifestyle photography in various locations in Cape Town* Travel & Lifestyle content creation* Created video to promote Cape Town as a travel destination* Short video & photographs used at Berlin Travel Conference