Carli Davis Email & Phone Number

Mankato, Minnesota, United States

In my role, I develop and execute social media strategies for a portfolio of 34+ student housing communities, focusing on competitive analysis, campaign planning, and content creation to enhance each brand’s presence. I oversee Instagram, Facebook, and TikTok accounts, working closely with site teams to refine strategies, analyze performance data, and identify areas for improvement using tools like Sprout Social and Asana. Beyond social media, I design and manage Paid Ad campaigns and produce engaging video content to drive leasing. I currently mentor six part-time marketing assistants who focus on social media content creation and management, outreach marketing, and event planning for their perspective property.

As a Digital Marketing Specialist at Tailwind Group, I supported marketing efforts for the student housing portfolio, collaborating with the marketing manager to create paid ad content in the form of videos and graphics. I used Cedreo 3D planning tool to design property floorplans for their website and managed the corporate social media account (Instagram and LinkedIn), including launching a TikTok presence for Tailwind Group.I conducted market research on student housing trends, presenting findings and train staff to optimize their social media strategies, stay on top of trends, and increase brand awareness. Additionally, I contributed to rebrand projects, playing an important role in managing the project, leading weekly check-ins and organizing a large-scale event and social media campaign to announce the property name change.

In my previous role as a Leasing Manager, I led the property team to achieve a 100% occupancy each year. I utilized effective sales strategies to maximize revenues and was the lead salesperson. I conducted all tours, responded to leasing inquiries, and completed follow-up with prospective residents. I led, trained, and developed a team of part-time Community Assistants to perform key responsibilities. I created and executed marketing efforts on social media, campus, and in the community, organized resident events, and other special events at our property to raise brand awareness and increase resident retention.

Mankato, Minnesota, United States

As a Social Media Specialist at Tailwind Creative Group, an entity of Tailwind Group, I played a key role in the creation and implementation of the business plan while specializing in content creation and social media management for clients across various industries, including law, hospitality, restaurants, and construction.I collaborated closely with clients to understand their social media goals and developed custom monthly content calendars for them to approve ahead of time. In addition to planning, I created engaging content for the pages, including graphics, images, and videos, tailored to each client's brand. I also provided monthly performance reports, analyzing post engagement and making strategic recommendations for future content.Additionally, I helped manage Tailwind Creative Group’s social media presence and actively reached out to potential clients to offer our services, contributing to business growth and visibility.

Mankato, Minnesota, United States

As a Shift Lead Server at Tav on the Ave, I was recognized for my exceptional multitasking skills and ability to manage large volumes of guests and tables while maintaining high service standards. I was trusted with opening and closing the establishment, overseeing staff during shifts, and ensuring a smooth operation for both guests and team members.In addition to taking accurate food and beverage orders, I was cross-trained to bartend when there was not a bartender on the clock, creating specialty cocktails according to precise recipes, on top of managing my section. I memorized the food and drink menu to suggestively sell menu items and recommend pairings based off guests preferences. As a trainer, I played a key role in onboarding new staff, using the training handbook to administer tests and providing hands-on leadership throughout their training process.I assisted the general manager with managing reservations for private events in our two party rooms, coordinating with guests to customize menus for parties of 20-100, and collaborating with the general and kitchen managers to ensure all event needs were met. During high-traffic periods, I demonstrated strong leadership and work ethic, efficiently managing long shifts and large guest volumes while maintaining excellent customer service.

North Mankato, Minnesota, United States

As a marketing intern, I collaborated with other marketing and graphic design interns to create a company-wide monthly digital newsletter, conducting interviews with company team members, department heads, and senior leadership, adhering to deadlines, writing articles, proofreading, and gathering visuals.I specialized in social media marketing and worked with clients on their social media campaigns. I designed engaging graphic content to promote client's products and brand on social media, website, and email campaigns. I also coordinated content calendars for client approval, scheduling and publishing approved content, and delivering monthly performance analysis with recommendations on improvements for future content.