Carlie Sutherland Email & Phone Number

Sarasota, FL, US

Orlando, Florida, US

• Manages all marketing for the company and activities within the marketing department
• Plans and executes marketing strategies, setting short and long-term goals
• Responsible for HubSpot Sales CRM; developed custom sales CRM which measures and propagates company's sales pipeline matching company's sales order process, including digital quoting system and sales forecast
• Works with Engineering Product Manager to develop and deploy all product launches and prepares all marketing collateral which includes product brochures, press releases, product videos, and product landing pages
• Develops go-to-market marketing strategy for a total of four product lines; creates product launch marketing campaigns and deploys marketing campaigns through various media channels including, online and print news.
• Collaborates with the Chief Technology Officer (CTO) to develop and deliver compelling product webinars targeted towards our customer base. Supports the creation of technical product content, highlighting key features.

Orlando, Florida, US

• Manages and improves lead generation campaigns, measuring results.
• Oversees and implements email campaigns and manages social media for the company.
• Develops, designs, and implements new sales collateral for Sales Team.
• Managed complete rebuild of the old website with CRM integration - WordPress, SiteGround, HubSpot, Mouseflow
• Implemented a digital lead generation tool on website; increased lead generation from 3 per month to an average of 3 per week.
• Written work republished -- a total of 6 written press releases republished in print/digital magazines.

Lakeland, Florida, US

• Responsible for daily accounting tasks such as: making daily tills, safe balancing, maintaining ticket inventories for lottery, making multiple bank deposits up to $8,000 at a time.
• Coordinates customer service operations; Responsible for leading a team of up to 20 associates maintaining organization and efficiency.
• Dedicated to providing premier customer service to every customer and making sure that they are satisfied while they are shopping.

Lakeland, Florida, US

Sanford, Florida, US

• Developed and designed email campaigns using HubSpot.
• Created weekly website traffic data reports using Mouseflow.
• Used SEMrush, BrightLocal, and Ahrefs to monitor and compile SEO data reports to complete monthly website audits.
• Managed all social media platforms: Facebook, LinkedIn
• Completed in-depth industry research regarding HAI's and hospital compliance policy
• Used Canva to create all creative content.

Orlando, FL, US

• Developed and executed a social media campaign that featured 14 business student organizations.
• Assisted marketing team during events; signage, decor, photography, and live streams on social platforms.
• Designed graphics using Canva for all social platforms, UCF's website, and TVmonitors around the college; Scheduling all social media post through Sproutsocial.
• Used Mailchimp to monitor email campaigns and compile an email data analytics report on Excel.
• Collaborated with the marketing team for content creation for marketing materials such as blogs, websites, direct mail pieces, and social media.

Sarasota, Florida, US

• Interned at a local marketing and advertising firm working with the social media director.
• Created targeted SEO Content, including blogs, landing pages, and social media content.
• Scheduled Ads, blogs, and notifications on all social media platforms through Hootsuit.com
• Completed in-depth audience and brand research with a goal to gain need leads and increase brand awareness.

Bradenton, Florida, US

-Completed office work, donor recruitment, fundraising efforts and inventory organization.-Accomplished over 35 hours of service

Bachelor Of Business Administration - Bba, Marketing

Associate Of Science - As, Business Administration And Management, General

Digital Communication And Media/Multimedia