- Prioritize the CEO's time and focus areas, analyze project requirements to identify areas suitable for delegation, proactively anticipate needs, and ensure successful implementation through effective follow-up- Facilitate productive weekly All-Hands and Leadership team meetings, providing strategic guidance and serving as the primary liaison between the leadership team and the broader organization- Spearhead special projects that drive tangible business results through collaboration across marketing, sales, product, customer success, engineering, and finance- Lead all aspects of Board meetings, including detailed planning, seamless coordination, slide deck creation, comprehensive reporting, and sound day-of meeting execution- Lead the annual company goal-setting process, ensuring prioritization of high-impact projects, developing detailed project plans, promptly addressing any obstacles, and ensuring accurate and timely reporting- Spearhead company-wide hiring, onboarding, benefits selection, and performance review processes- Revamped hiring and onboarding process, resulting in 30+% improvement in employee retention- Ensure high employee satisfaction through the addition of team surveys and conducting "Stay Interviews" to inform retention strategies, events, perk/benefit changes, and communications- Manage and nurture critical relationships with investors, merger and acquisition targets, partners, influencers, contractors, Board members, and licensing partners- Plan and execute all full team quarterly trainings, annual retreat, and annual leadership team workshop

- Create and manage comprehensive content, thought leadership, and go-to-market strategies, including sales support, website, social media, PR, conference speaking/panels, webinars, and email campaigns- Strategize and coordinate thought leadership for executive team and the company overall - Support talent acquisition and manage company reputation platforms, such as Built In and Comparably- Conceptualize and author external conference presentations on key research and thought leadership topics, resulting in 20+ conference presentations per year - Write and submit award nominations, securing 8+ major awards such as Inc. 5000 Fastest-Growing Companies, EdTech Breakthrough Award, Outside’s Best Places to Work, BuiltIn's Best Places, and DBJ Best Places to Work, Colorado Companies to Watch, and Startup of the Year - Spearhead PR efforts, achieving an 85% year-over-year increase in media pickup- Launched online paid advertising campaigns for Google AdWords, Facebook, LinkedIn, and Capterra, achieving 50% increase in leads in first 3 months- Lead sales enablement, lead generation, and client expansion communication strategies- Initiated a client expansion campaign, contributing to a 45% client upsell rate- Manage external PR agency, designers, web developers, and other vendors/contractors- Manage marketing budget as well as month over month cash flow projections and reconciliation

- Championed all full-scale marketing, branding & messaging efforts- Led all press relations initiatives resulting in several targeted national media placements as well as local newspaper & radio features each month- Drove initiatives for real estate, investment & foundation departments including branding, social media, marketing planning, PR, and strategic communications- Consulted for acquired private equity companies on branding, product packaging, and marketing strategy- Developed and launched new engaging CIG internal communications including employee newsletter, digital signage, social media, videos, and virtual chat/messaging- Developed talking points and presentations for Executive Management and CEO- Managed WordPress website including new page builds, content writing, image selection, SEO integration, and user experience upgrades- Led a full website overhaul and redesign project in 2016- Launched a company brand ambassador committee and facilitated monthly staff training and engagement activities

- Led the full-scale marketing planing and execution for a consortium of 8 private family foundations- Owned all planning and execution of new content strategy which included social media, website blogs, and advertising, resulting in growth of social media communities by 200% in one year and website visit growth of 21% monthly visits- Built organizational presentations for executive leadership- Facilitated speech-writing and talking points for executive leadership to deliver in-person and via film- Led branding and launch of communications for 2 new non-profits in 2 years, including brand development, website build, message creation, marketing planning, and PR- Developed printed and online marketing collateral pieces and coordinated all sponsorship advertising fulfillment- Managed and administered 4 WordPress foundation websites

- Led all marketing strategy development, website, PR, branding, messaging, and social media - Conceptualized and led the build of a new website for the organization in 2015- Developed all printed and online marketing collateral pieces to support provider recruitment and funder/partner promotion- Planned and executed content strategy including social media and blogs, resulting in more than doubling all social communities in the first year- Facilitated regular communication trainings for field staff teams on messaging and branding- Applied for, obtained, and executed Google Grant allowing organization to have access to free Google advertising resulting in increased website traffic- Worked closely with recruitment staff to draft messaging and produce collateral to sell and up-sell product services- Led the process of a full-scale messaging and repositioning- Led organization video creation including the development of new product demo videos

- Developed marketing strategies for membership attainment, programs, and events for national and international technology user groups, healthcare associations, and professional trade associations- Identified key audiences and communication channels to recommend tactical approaches for achievement of event and organizational goals including print, digital, web, e-mail, ads, marketing kits, and integrated marketing campaigns- Coordinated market research through member needs assessments and event-based evaluations and provide final reporting and recommendations for future audience engagement- Executed marketing strategies that consistently grow year over year attendance at events - Developed organization and program value propositions and supporting messaging- Facilitated organization re-branding and event re-branding processes to properly position organizations for the future- Managed teams of professionals to facilitate communications planning and execution- Developed, maintained and balanced client budgets ranging from $20,000 to over $100,000

- Served as project manager for marketing strategy development and implementation for programs/events for 3 national and international technology user groups and trade associations- Led communications planning and execution including content development, creative design coordination, social media, conference promotions, messaging, newsletters, and print ads- Coordinated website content development and upkeep on web platforms including AWF, Socious, and YM- Lead e-mail content creation and manipulation using various e-mail tools including Joomla!, E-mail Editor, Lyris, Dreamweaver, and Constant Contact- Developed and led direct mail and Variable Data campaigns including print and web-based tactics- Enhanced sales process by producing comprehensive sales prospectus packages and collateral- Marketed new membership program and exceeded goals resulting in new organization revenue - Supported website migration to Socious platform

- Led the chapter's Bank of America Chicago Marathon partnership, while spear-heading the Run Red marathon team and growing runner-based fundraising revenues from $33,000 to over $150,000 overall and runner raised average from $950 to $1,200- Led all events and Board member recruitment/management in Kane County when chapter expanded, serving as fundraising lead for the County- Developed a new sponsorship program called Partners in Preparedness, resulting in $55,000 in new revenue in year one and more than $100,000 in year two- Coordinated more than 350 inquiries from fundraisers during the 2010 Haiti Earthquake disaster, resulting in nearly $700,000 in revenue- Authored more than 50 partnership proposals ranging from $50,000 to $100,000 and presented opportunities to corporate executives- Collaborated with team on print and online advertisement development and media selection- Served on the Disaster Public Affairs team to schedule and execute media/press interviews, create press releases and talking points, and engage via social media (Facebook, Twitter, and blogging)- Developed job descriptions and oversaw the resume review, interviewing and hiring of department interns- Coordinated, scheduled and hosted committee meetings with various Fortune 500 companies, including drafting agendas, talking points, and PowerPoint presentations- Utilized project planning tools to strategize and track progress for marketing tactics and event logistics- Researched and built prospect lists of corporations for programmatic and sponsorship opportunities- Developed monthly newsletter, including content, layout, and distribution for multiple programs- Coordinated digital marketing content creation for website and social media

- Planned and Implemented young professional fundraising & networking events for general market and diversity/affinity groups, achieving all time high revenues and attendance numbers- Oversaw third party fundraising efforts for community partners for more than 100 events per year hosted by individuals, schools, community organizations, and corporations- Led committees of 5-15 volunteers to implement special event and fundraising campaigns- Managed a portfolio of more than 250 individuals and organizations, including all donor cultivation and fundraising activities

- Planned and coordinated for 4 Relay For Life events per fiscal year, including all logistical planning, volunteer management, fundraising, budget tracking, and execution of each 12-hour event- Led all media outreach and public relations initiatives for each event, including member recruitment, marketing, communications, promotion, media, and PR- Secured event sponsorships and coaches fundraising teams, resulting in event revenues from $40,000 to $175,000- Cultivation of relationships with community leaders, schools, civic organizations, and local businesses- Managed volunteer committees, including recruiting, training, and managing monthly meetings and follow ups