Carlijn Olthof Email & Phone Number

Amsterdam, Nh, Nl

Zaandam , Noord-Holland, Nl

Sales, margin and contribution responsible for AH to go format, Foodservice (kitchen, sushi, bakery cafes, Maaltijd Thuis), Convenience and plantbased protein.

Zaandam , Noord-Holland, Nl

Sales, margin and contribution responsible for AH to go format & foodservice (kitchen, sushi, bakery cafes).Creation, set up and implementation of the foodservice strategy at AH, to become the direct consumption choice for any moment: at home, on the go (AH to go format) or on location.

Zaandam , Noord-Holland, Nl

Albert Heijn is the leading supermarket in the Netherlands with 1154 stores and a market share of 35.9%. Albert Heijn is part of Ahold Delhaize, one of the world's largest food retail groups, with 19 brands in 10 countries and a turnover of 75.6bn.Sales, margin and contribution responsible for Bakery, Convenience, Deli and New concepts, directed 35 direct/indirect reports and reporting into EVP commerce AH:- development of foodservice concepts in AH stores (café, kitchen, sushi kiosks)- creation, set up and implementation of overall real fresh format strategy, identical sales growth +4% and Bakery and Kitchen world within real fresh format strategy, identical sales growth +5%.

Amsterdam, Noord-Holland, Nl

Manager of merchandising and sourcing team Food and Foodservice (catering, fresh food, non perishable food) with category managers, product managers, planners, supply chain specialists Sales, margin and contribution responsible. Directed 23 direct/indirect reports and reporting into Buying Director HEMA:- created a 5-year food(service) strategy- collaborated cross functionally to re-engineer commercial process for product life cycle- developed fresh food sales and awareness strategy: marketing plan, category plan, food brochure, operational implementation program and roll out. Increase in sales +8%, increase in traffic +5%, increase in tickets +6%Member of senior management team, reporting to the buying director.

Amsterdam, Noord-Holland, Nl

Manager of merchandising & sourcing team with various categories (catering, bread, pastry, meats) Sales, margin and contribution responsible. Leading 12 People and reporting into Buying Director HEMA:- optimized restaurant productivity by working with the operations team to reduce labor and waste- selected for HEMA leadership program: business plan for entry to the UK market- designed commercial team reorganization and executed company restructure for total foodservice and food department Member of senior management team, reporting to the buying director.

Amsterdam, Noord-Holland, Nl

HEMA is a Dutch variety store-chain with 700 stores in 6 countries and with a turnover of 1.2bn (2021), the chain is characterized by relatively low pricing of generic household goods, which are mostly private label, often with an original design.Sales, margin and contribution responsible for 200 restaurants and 100 express to go outlets, leading 6 people and reporting into Buying director Food:- introduced breakfast offer driving customer footfall (10% of total restaurant turnover)- executed and conducted strategic pricing (outperformed foodservice market by 3%)- redevelopment of restaurant design: lay out, visual merchandise, product range (increase of sales and traffic 25%)

Seattle, Wa, Us

Responsible for developing and implementing strategic European procurement strategies:- EMEA muffin tender for new global company recipe specification, sourcing and rationalization- German food range redevelopment- UK sandwich deal (10% savings) and UK food transformation (+5% sales, +10% margin)

Amsterdam, North Holland, Nl

Amsterdam, North Holland, Nl

Maastricht, Limburg, Nl