Carlina Rinaldi (Johnson) Email & Phone Number

Geneva Area, Switzerland

Corde Coffee is a coffeeshop and community space in Geneva, focused on creating harmony and connection through quality fair trade coffee, local food, and zero waste goals. Come buy some some coffee for home or enjoy one in the coffee shop with our homemade pastries. You’ll taste the quality and difference immediately.

Geneva Area, Switzerland

Managed Nielsen relationship and partnership for a cross section of multinational Consumer Goods companies, including, Anheuser Busch Inbev Europe (Beer), Jacobs Douwe Egberts Global (Coffee and Tea), Duracell Global (Energy), Barilla France/Benelux/Iberia (Pasta and Snacks), and COTY Global (Beauty) I supported these companies in building successful.

Geneva

Built and lead new team of 8 Business Development Consultants across Europe focused on Mid-Tier sized companies in the FMCG / CPG industry. This team's goal is to engage new companies to help them leverage Nielsen market data to grow and improve business results.

Geneva Area, Switzerland

Business leader for Nielsen Online, E-commerce market place, a sales and lead generator for clients buying Market, Consumer, and Media data. Managed agencies, developed go to market, launched global portfolio, and lead communications/media outreach strategy.

Geneva Area, Switzerland

• Media Solutions expert and research consultant for 3 top tier FMCG companies; Procter & Gamble EMEA, Coca-Cola Europe, and Mondelez Europe. Key focus areas:
• Digital Advertising effectiveness
• TV Advertising effectiveness
• eCommerce strategy
• Media strategy
• Critical to successful TV Brand Effect product expansion into UK, Germany, and Russia through contract commitments and successful execution. Grew business by 370% in 1 year.

Geneva Area, Switzerland

• Design, Manage, and Deliver Consumer and Marketing research
• Support Procter & Gamble Western Europe Regional Business Units as single point of contact for Nielsen information and solutions. Business Units Included Oral Care (ie. Oral B, Blendamed, AZ, Crest), Shave Care.
• July 2012-March 2013 - expanded to EMEA region

New York, New York

• Solutions and insights team lead for Colgate-Palmolive Pet and Homecare categories; key contact for Nielsen Retail information (scanning) and Consumer insights (Nielsen Homescan and Spectra); work across Nielsen.
• Develop and deliver advanced scanning and consumer solutions to evaluate what drives the business; pricing and distribution impact, consumer purchase behavior/profiles, brand… Show more
• Develop and deliver advanced scanning and consumer solutions to evaluate what drives the business; pricing and distribution impact, consumer purchase behavior/profiles, brand interactions, optimal brand/line.
• Implement custom surveys and segment consumers into key target groups to optimize Colgate/Hill’s in-market opportunities
• Manage Homecare teamOff Shore Data Analysis Team Trainer - April 2009
• Trained Nielsen associates in Bangalore, India for five weeks on custom Nielsen studies and data interpretation

New York, New York

• Conducted panel and scanning analyses for Colgate Oral Care, Homecare, and Pet Food Categories
• Analyzed new product launches, consumer shopping behavior, demographic profiles, and overall category landscape

New York, New York

• Team leader for Revlon Client Data Services group. Customized Nielsen scanning and Homescan panel data deliverables for Revlon Corp Cosmetics, Fragrance, Beauty Tools, Hair Color, and Face Care categories
• Cosmetics category and new product expert; worked with Revlon brand team to track fast moving cosmetics category