Associate Client Manager
New York, New York
•Solutions and insights team lead for Colgate-Palmolive Pet and Homecare categories; key contact for Nielsen Retail information (scanning) and Consumer insights (Nielsen Homescan and Spectra); work across Nielsen companies (Media, Online, Bases, Consumer) to holistically address strategic business issues •Develop and deliver advanced scanning and consumer solutions to evaluate what drives the business; pricing and distribution impact, consumer purchase behavior/profiles, brand… Show more •Solutions and insights team lead for Colgate-Palmolive Pet and Homecare categories; key contact for Nielsen Retail information (scanning) and Consumer insights (Nielsen Homescan and Spectra); work across Nielsen companies (Media, Online, Bases, Consumer) to holistically address strategic business issues •Develop and deliver advanced scanning and consumer solutions to evaluate what drives the business; pricing and distribution impact, consumer purchase behavior/profiles, brand interactions, optimal brand/line assortment, new product launch execution tracking and importance, retail outlet preferences/shifting, impact of trade/media promotional support, etc. •Implement custom surveys and segment consumers into key target groups to optimize Colgate/Hill’s in-market opportunities•Manage Homecare teamOff Shore Data Analysis Team Trainer - April 2009•Trained Nielsen associates in Bangalore, India for five weeks on custom Nielsen studies and data interpretation •Managed Colgate dedicated off shore team: facilitated ongoing development to maximize off shore resources Show less