Carlise Stembridge Email & Phone Number

New York, New York, United States

Responsible for end-to-end project management and market planning for the Psychology program. Develop strategy and launch innovative digital products (on time) across the market-leading Introductory Psychology program. Personally responsible for the #1 Introductory Psychology franchise in the market by David Myers (2023 Product of the Year) while managing the growth of my portfolio. Consistently exceed sales goals while staying below plant budgets. Identify and address market needs in an ever-changing market. Negotiate legal agreements and business terms. Create and execute market research and use that data to make strategic decisions. Participate in working groups to develop new workflows and resources. Serve as a mentor on a regular basis (formally and informally) to colleagues across teams. Collaborate across functional groups (sales, marketing, product, production, etc.) on a daily basis to address challenges and execute our development plans. Partner with Macmillan trade colleagues to develop and promote products together. Worked with our Learning Science team to beta test and launch our learning platform, Achieve.

New York, New York, United States

Managed high-profile Economics list while working on projects with economists like Tyler Cowen, Alex Tabarrok, Austan Goolsbee, and Steven Levitt. Leveraged my extensive marketing, sales, and market development experience to develop strategy and drive growth. Innovated around format strategies, skills development, and market analysis.

New York, New York, United States

Responsible for the development and success of numerous first editions across multiple disciplines. Lead the expansion and impact of our department across the company. Hired and developed employees that have been promoted to various positions. Created strategies, resources, and processes around seeding, market research, and segmentation that are currently used by teams across Macmillan Learning. Regularly conducted focus groups and events with customers (Highlight: First book launch event with Macmillan trade colleagues for Daniel Kahneman’s “Thinking, Fast and Slow”).

New York, New York, United States

Responsible for the marketing and strategy of our Psychology list, management of our marketing team, and development of the Marketing department.

Chicago, Il

Responsible for the acquisition and revision of products for the Electrical & Computer and General Engineering markets. Exceeded acquisitions and sales goals each year. Planned and conducted yearly symposia.

New York, Ny

Oversaw the marketing strategy, plans, and campaigns for the English product line (14-member team and $70 million revenue for FY01). Directly responsible for the development and implementation of 24-month marketing plans and advertising campaigns for education products in Composition ($40 million in revenue for FY01).

New York, Ny

Responsible for the marketing, advertising, and national promotion of college textbooks consistent with the Wiley brand. Positioned new and revised products for Marketing, Management, Information Systems, Decision Sciences, and Modern Languages, thereby contributing to the success of the Business and Modern Language Product Line ($33.8 million in sales for FY 1999, reaching 110% of sales forecast).

Master Of Arts (M.A.), Speech Communication And Rhetoric

Bachelor Of Arts (B.A.), Speech Communication