Carlito Reyes

Carlito Reyes Email and Phone Number

Sales Director - Category Strategy and Capabilities @ Mars
Minneapolis, MN, US
Carlito Reyes's Location
Minneapolis, Minnesota, United States, United States
Carlito Reyes's Contact Details

Carlito Reyes personal email

n/a
About Carlito Reyes

๐—œ ๐—ฎ๐—บ ๐—ฎ ๐—ฑ๐˜†๐—ป๐—ฎ๐—บ๐—ถ๐—ฐ, ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—š๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐—น ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ who delivers sustainable topline and bottom-line results. Experienced at leading businesses ranging from small to large-scale operations and US to emerging International Markets, I bring agility with a strong entrepreneurial spirit. I am an architect of business transformation through vision & strategy, progressive thought leadership, and developing a best-in-class talent pipeline. As a well-rounded leader, I consistently exceed objectives by combining deep consumer, marketplace, and retailer insights with clear prioritization, P&L ownership, and cross-functional partnerships. Known for being a catalyst of change, I challenge the status quo through provocative thinking, candor, and pioneering new growth streams. I am seen as bold, tenacious, and committed to making an impact by effectively delivering results as a team. A problem solver and simplifier, I enable organizations to differentiate through advantaged customer partnerships. As a leader, I take a people first approach โ€“ my superpower builds a community of trust and inclusion through authenticity and care. I am passionate about making a positive impact on culture by actively supporting Hispanic & LGBTQ employee networks. I am a sought-after mentor that inspires talent to unleash their full potential.๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น๐˜๐—ถ๐—ฒ๐˜€โ€ข Vision & Strategyโ€ข Entrepreneurial Growth & Spiritโ€ข Developing International Marketsโ€ข Cross-functional Collaborationโ€ข People & Talent Leadership โ€ข Culture & Community

Carlito Reyes's Current Company Details
Mars

Mars

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Sales Director - Category Strategy and Capabilities
Minneapolis, MN, US
Carlito Reyes Work Experience Details
  • Mars
    Sales Director - Category Strategy And Capabilities
    Mars
    Minneapolis, Mn, Us
  • 360 Communities
    Board Of Directors
    360 Communities Jan 2022 - Present
    Burnsville, Mn, Us
  • Mars
    Sales Director - Category Strategy & Capabilities
    Mars Nov 2021 - Present
    Mclean, Virginia, Us
  • General Mills
    Sales Director - Commercial Go To Market Transformation
    General Mills Mar 2020 - Jul 2021
    Minneapolis, Minnesota, Us
    Promoted to newly created role reporting to the VP of Trade Marketing & Sales Capabilities. Led a broad cross-functional team charged with modernizing the General Mills suite of Sales Capabilities and implementing winning Customer Segmentation Strategies. Focus areas - Supply Chain, Omni Category Management, Customer Strategy, and Data/Analytics
  • General Mills
    Associate Director - Zone Operations - Walmart Inc.
    General Mills Jun 2019 - Feb 2020
    Minneapolis, Minnesota, Us
    Reported to the VP of Walmart Inc. as Chief of Staff and key member of Zone Leadership Team managing operations of a $2.9 billion business. Led communications, quarterly volume planning, and internal narrative with President of Sales
  • General Mills
    Associate Director - Trade Operations - Snacks Bu
    General Mills Nov 2018 - May 2019
    Minneapolis, Minnesota, Us
    Promoted to newly created role reporting into the President of the Snacks OU leading a dedicated cross-functional team of Finance, Marketing, Sales, and Supply Chain managers charged with identifying spending and customer execution opportunities across a $600million Trade Budget
  • General Mills
    Sales Director - Modern Trade Channels - North Latam
    General Mills Feb 2015 - Oct 2018
    Minneapolis, Minnesota, Us
    Led the transformation of the North LATAM business with P&L responsibility for $60 million in sales across 23 markets. Led team of 180 (50 cross-functional and 130 merchandisers) across Retail, Club, Convenience, Pharmacy, and e-com channels. Grew business +HSD while overdelivering EBIT 4 years in a row
  • General Mills
    Senior Customer Manager - International Sales - Walmart/Costco/Sam'S Club
    General Mills Sep 2012 - Jan 2015
    Minneapolis, Minnesota, Us
    Promoted into newly created role to evolve International customer strategy, enhance cross-market collaboration, and improve Global Customer relationships. Won multiple "Champions" Awards for leadership and results of the Global Team
  • General Mills
    National Category Development Manager - Yogurt
    General Mills Jul 2011 - Aug 2012
    Minneapolis, Minnesota, Us
    Led Category Management team of 4, delivering shelf management strategy & principles, consumer insights integration, and development of shopper focused Category Growth Vision โ€œMaximize Yogurt.โ€
  • General Mills
    National Product Sales Manager - Baking Division
    General Mills Oct 2009 - Jun 2011
    Minneapolis, Minnesota, Us
    Sales liaison working cross-functionally with Marketing, Supply Chain, R&D, QRO, Insights, Trade Marketing, & Insights. Led annual planning of trade budget, spending, and merchandising priorities to maximize ROI on $1.8B of Sales
  • General Mills
    Business Planning Manager Supervalu
    General Mills Jun 2008 - Sep 2009
    Minneapolis, Minnesota, Us
    Led team of 3 in a hybrid customer facing Planning and Category Advisor role on Yogurt, Frozen, and Fresh Dough Categories. Annual merchandising planning, assortment optimization, trade investment, and competitive market intelligence
  • General Mills
    Business Trade Manager - Kroger
    General Mills Apr 2007 - May 2008
    Minneapolis, Minnesota, Us
    Liaison between Trade Marketing & Kroger Region, responsible for approvals of incremental Trade investment, coupon programs, and design of special pack in-store display units. Coordinated Customer Events with Shopper Marketing team
  • General Mills
    Customer Account Manager
    General Mills Sep 2005 - Mar 2007
    Minneapolis, Minnesota, Us
    Managed 7 independent retailers serviced by Unified Western Grocers; sold in merchandizing, distribution, and new items
  • General Mills
    Business Planning Associate - Walmart Us
    General Mills Jul 2003 - Aug 2005
    Minneapolis, Minnesota, Us
    Delivered performance analytics & reporting, merchandising forecasting planning, Supply Chain warehouse execution

Carlito Reyes Skills

Consumer Products Sales Customer Insight Shopper Marketing Competitive Analysis Ac Nielsen Forecasting Business Planning Nielsen Iri Trade Marketing Cross Functional Team Leadership Management Grocery Fmcg Key Account Development Brand Management Pricing Key Account Management Categorization Customer Marketing Retail Account Management

Carlito Reyes Education Details

  • University Of Arkansas
    University Of Arkansas
    Business Administration And Management

Frequently Asked Questions about Carlito Reyes

What company does Carlito Reyes work for?

Carlito Reyes works for Mars

What is Carlito Reyes's role at the current company?

Carlito Reyes's current role is Sales Director - Category Strategy and Capabilities.

What is Carlito Reyes's email address?

Carlito Reyes's email address is ca****@****lls.com

What schools did Carlito Reyes attend?

Carlito Reyes attended University Of Arkansas.

What skills is Carlito Reyes known for?

Carlito Reyes has skills like Consumer Products, Sales, Customer Insight, Shopper Marketing, Competitive Analysis, Ac Nielsen, Forecasting, Business Planning, Nielsen, Iri, Trade Marketing, Cross Functional Team Leadership.

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