As the Digital Marketing Specialist at the International School of Derma, I have worked extensively to develop a strong brand image, focusing on authority and consistency in all our communications. I have gained expertise in the following areas:-Marketing Strategy-I have devised the 2023 Marketing Plan, targeting different channels to achieve our student enrollment goals, aligning with our overall business strategy. I have also implemented various actions specific to each channel.-CRM Management and Automation-In collaboration with the web development team, I have implemented a comprehensive lead and opportunity storage and automation system in Hubspot. Additionally, I have utilized the tool to send mass emails to different segments and automated the technical support system for the Learning Experience team.-Campaign Strategy-I have successfully organized campaigns with partners, utilizing earned channels and social media. This involved creating complete campaign journeys and providing detailed briefings for the production of campaign assets.Furthermore, I have developed a campaign monitoring dashboard to continuously refine our actions based on the data collected.

I worked as a monetization and positioning consultant for clients looking to increase their presence on social media and authority on their digital channels. I managed the blog and social media accounts for multiple clients and successfully launched an infoproduct campaign for one of them, which involved creating a landing page and setting up automated emails. Additionally, I developed a website for another client and implemented a lead magnet campaign connected to a sequence of automated emails.