15 years of experience in making ads that don't look like ads. Born in Sweden but raised on both sides of the Atlantic. Carl cut his teeth at the legendary digital agency Farfar in Stockholm. There he created global campaigns for Nokia and national work for the WWF, wireless company Comviq and the Swedish Milk Board. His work for Nokia “The World’s Biggest Signpost,” went on to win every top honor in the industry and was named the most awarded campaign of 2010 by the Big Won Report.In 2010, Carl relocated to New York to join BBDO's Digital Innovation Group. His main focus was creating integrated and digital work for AT&T. At BBDO he created AT&T’s “Brackets by Six-Year-Olds,” which became AT&T’s now ubiquitous “It’s Not Complicated” campaign.In 2011, Carl was named the world's most awarded copywriter by the annual publication The Big Won. In 2013, Carl joined W+K New York, where he created award-winning work for Southern Comfort, Heineken and Delta Airlines. Including winning Delta's first Cannes Lion since W+K won the account 2009.In 2018 Carl joined R/GA New York as Creative Director where he ran projects for Verizon, Samsung and LEGO as well as pitching, winning and running the account for Uber's self-driving cars. In 2020 Carl moved back to Sweden to take the helm of Prime Weber Shandwick, a legacy PR film where he was tasked with bringing the agency back to it's former creative glory. In just two years the agency went from being ranked the 30th most creative agency in Sweden to being named the most awarded agency in the country at Guldägget.In 2023 Carl pursued his urge to work for himself and went freelance, working direct with clients, agencies and in-house agencies as a copywriter, creative directory and brand consultant.Over his career, Carl's work has received over 100 international awards including 12 Cannes Lions and the highest honors from The One Show, D&AD, ADC, Clios, Andy Awards, LIAA, New York Festivals, AICP, Eurobest and more. He received the Swedish Advertising Association's prestigious scholarship for best new talent and was named one of Sweden's 101 most talented people by Veckans Affärer (Business Weekly). He's given talks and judged award shows including the Clio Interactive Jury, Addy Awards, Guldägget Film and Guldägget Titanium & Integrated.