Carl Ray Email & Phone Number

Mountain View, Ca, Us

Dublin , Ca, Us

Menlo Park, Ca, Us

Austin, Texas, Us

Go-to messaging expert for SaaS, PaaS and B2B infrastructure customer, executive and sales content.• Hired and managed high-performance team responsible for enablement quality, communications, budget, video customer references and translations.• Created 100+ thought-leadership, global product, solution and enablement presentations that included positioning, features and benefits by persona, competitive strategies and more.• Collaborated and created thought-leadership presentations, tools, and white papers on digital transformation, artificial intelligence, IoT and blockchain.• Drove the design of all aspects of content development for sales enablement strategies for Oracle’s premiere Cloud and SaaS sales enablement platform, with 2.5M seller interactions a year, and growing.• Achieved 78% seller usage of platform, 41 asset download per seller, and 4.45 average feedback rating.• Developed skills and strategies of thousands of global product sellers and partners in 72 cities and 26 countries, including competitive positioning, pricing, pricing strategies and winning tactics.• Implemented a standard set of assets for the customer’s buying journey and the sales process to speed sales cycles; reviewed for quality and clarity, and provided feedback for improvements.• Utilized usage analytics to drive data-driven decisions on content strategy adjustments.• Trained content creators on gold standard quality to focus on solving customer pain points.• Initiated the first-ever “Oracle Way” for repeatable, scalable video references integrating planning, production, post-production, publication and measurement.• Built strategy for sales portal consolidation and on-boarding of 58 business lines, gaining deep understanding of their businesses and then aligning platform capabilities to achieve goals.• Ensured all platform resources and skills were fully engaged with marketing and product management teams to achieve goals and success.

Austin, Texas, Us

Senior Product Marketing Director 2010 – 2015Executed development and launch of ERP, SCM, HCM, and CX line-of-business-based solutions for Oracle’s application, database and hardware businesses. Accomplished content creation for GTM lead generation campaigns and complete events kits, including all messaging, presentations, audience identification, and collection, management, and measurement. • Delivered impactful presentations at three Oracle OpenWorld and 22 international customer events.• Created, messaged, launched, and trained 38+ solution sets across the entire Oracle portfolio.

Palo Alto, Ca, Us

SUN MICROSYSTEMS, INC., Menlo Park, CA 2000 - 2010Web Initiative Marketing Manager 2006 - 2010 Defined, directed and wrote creative go-to-market materials that consistently exceeded requirements: executive customer presentations, solution briefs, white papers, brochures, sales tools and competitive training materials. * Built product strategy and messaging platforms of product features, and launched 20+ enterprise, midsize, SMB and DevOps solutions in partnership with product management. * Achieved 162.5% of lead goal in last reported quarter by executing lead generation campaigns utilizing web properties, customer videos, social media, eMarketing campaigns, collateral, white papers and solution briefs.* Registered 13K people in first twelve months by originating first ever systems webinar series, with over 1700 in a single event.* Trained thousands of global sales team members and partners using digital and traditional technologies resulting in a successful and consistent message on key positioning and solution selling strategies.* Improved performances through monitoring, analyzing and reporting leads, pipeline, Web metrics to become second most successful campaign, surpassing longer, more established ones.

Palo Alto, Ca, Us

Channel Marketing Manager, US, EMEA 2000 – 2006Managed global reselling partner marketing relationships for flagship server products, driving non-disclosure sales and marketing training, product awareness, product positioning, inventory strategy and go to market activities.* Reduced reselling partner time to market by one entire quarter.* Planned and led successful sales enablement and positioning training in 22 countries.* Directed two profitable training / marketing events, attracting 1400 participants, a 50% growth year over year. * Uncovered multi-million dollar opportunities in joint account planning sessions with sales and solutions practices teams. * Noted as top-rated presenter at trade shows, customer meetings, and Executive Briefing events.* Improved product features and marketing strategies by proving extensive trip report feedback to product and marketing teams, thereby increasing sales and reducing supply chain costs.