Carl Lawson Email & Phone Number

Lead role for ecommerce startup (modelkitcentral.com) focused on B2C sales of “the Finest Model Kits and Related Items”. The niche business is geared toward providing users and shoppers with a hand-picked selection of curated products, intuitive categorization, and a mobile-friendly user experience. Responsibilities include: Information architecture to develop navigation, taxonomy, metadata, and tagging strategies for products and product search function; User experience design and development of UI based on wire-frames, prototypes, usability testing, and analysis of user behavior; Team building and project coordination to implement development, creative, and marketing initiatives; Execution of digital marketing initiatives (Adwords, Google Shopping, etc.) based on quantitative user research (market surveys); Development of business and pricing strategies based on research and competitive intelligence.Applications: Axure, Dreamweaver, Photoshop, Prestashop, UltraEdit, WinMerge, HTML, CSS, MySQL, JavaScript, jQuery, PHPMyAdmin, Google Cloud Host, Google Analytics, Google Adwords, Google Merchant Center, LongTailPro, Jungle Scout, WhatUsersDo, and WinSCP.

Rueil Malmaison, Paris, Fr

Consultant for Clean Energy/IoT Company. Responsibilities and experience included: Working as part of an Agile team to deliver UX and interaction design for the Company’s internal applications; Quantitative user research (survey of internal stakeholders and end users) and persona development; Usability testing of wireframe walk-throughs presented to representative end users; Scripted wireframe walkthroughs of user flows for internal applications, presented to stakeholders for review; Proposal and prototyping for a redesign of the UI and user journey for the DSP Tool Suite.Applications: Axure, Photoshop, UltraEdit, WinMerge, Dreamweaver, Invision, HTML, CSS, Illustrator, UXpin, Atlassian Jira, test.io, and Microsoft Office.

Chapel Hill, Nc, Us

Consultant to the American Board of Pediatrics. Experience included: Visual design and development of UI and UX for the Organization’s internal and client-facing sites and applications; Development of strategies for proposed improvements to the UI based on qualitative user research (interviews of end users); Scripted wireframe walkthroughs of user flows for various projects; Prototyping of the responsive UI for desktop and mobile devices; Documentation of UI/UX Guidelines and recommendations for form design; Scripting and implementation of task-based usability testing for various projects.Applications: Axure, Photoshop, UltraEdit, WinMerge, Dreamweaver, HTML, CSS, Illustrator, Invision, UXpin, Atlassian Jira, test.io, and Microsoft Office.

Durham, North Carolina, Us

Consultant to the customer support division of an international biopharmaceutical company. Experience included: Visual design and development of UI and UX for the Company’s customer-facing support site; Specifications and documentation detailing the arrangement of elements, layout, and integration of brand standards used in the site re-design; Wireframing and prototyping of the responsive UI for desktop and mobile devices.

Charlotte, Nc, Us

Senior role for the bank's digital media division on UX and UI design for mobile tablet applications. Worked on an Agile team to accomplish: Heuristic evaluation and recommendations for UX/UI improvements to an iPad application used by the branches for marketing and sales; Icon design for the application’s user interface and functionality; Visual specifications detailing the typography, placements of elements, and color scheme used in various modifications to the app; Proposals and documentation for a comprehensive re-design of the UX and UI.

Waltham, Massachusetts, Us

Management and lead UX/UI role for B2C ecommerce business (artsperfect.com) selling “the Art You Love for Your Creative Home” (the Company planned to pivot to a B2B model). Responsibilities included: Team building and project management to implement development, production, and marketing initiatives; Development of information architecture for navigation, taxonomy, labeling, product metadata, and product search function; Front-end development of user interface based on wireframes, prototypes, user experience design, and usability testing; Concept and design for innovative visual approaches to personalized search and product visualization applications; Execution of digital marketing initiatives (Adwords and Social Media) based on quantitative user research (market surveys); Development of strategies for scaling the business and capturing market share based on competitive intelligence; Networking with mentors and pitching to potential investors to fund-raise and advance the business enterprise.Applications: Axure, Solidify, Photoshop, UltraEdit, Visual Website Optimizer, WinMerge, SmartSVN, HTML, CSS, MySQL, JavaScript, PHPMyAdmin, Dreamweaver, Google Cloud Hosting, Google Analytics, Google Adwords, Market Samurai, InboundWriter, WS_FTP, Excel, ClickCartPro, jQuery, Acrobat.

San Francisco, Ca, Us

Full-time coursework towards BFA degree, majoring in Web Design & New Media.

Bfa, Web Design & New Media

Aas, Graphic Design

Liberal Arts And Sciences/Liberal Studies