 Insight Healthcare - Strategic consultant to CEO supporting marketing, go-to-market, digital marketing, & sales enablement via integrated Martech/CRM platform migration, advanced analytics, and omni-channel marketing program development. Next Level Scholars (Jack Westin MCAT Preparation) - Optimized digital ads resulting in a 55% increase in lead captures; created acquisition cost KPI tracking analytics; designed scalable web page templates focused on UX and A/B or multi-variate testing optimization.

 Direct ecommerce and online-to-retail digital marketing for a $400M annual business Oversee SEO, media (search, display, programmatic, social), email, and market research  Lead evidence-based, first-person, and segmentation-based programs driving marketing & sales performanceSenior Manager, Product Management & Marketing eCommerce (previous)  Led development and management of ecommerce and retail online sites driving growth and international expansion Launched customer-value services including Loyalty/Rewards, Refer-a-Friend, and Warranty programs resulting in incremental revenue increases through customer retention and acquisition

 Led research and insight programs driving strategy, campaigns, and website development & design decisions for a clean energy home finance/fintech company  Built a network of vendors to execute research projects expanding organizational insights of audiences, competitors and market

 Successfully launched new inventory automation systems managing cross-functional teams, communications, and sales training resulting in growth and differentiation of a $250M business  Improved sales performance by creating marketing, promotions, product demos, and training programs for a materials and medical implant management & performance analytics product line

Marketing & Product Research/Innovation/Analytics Leader - U.S. Strategy Office Led research, innovation, and analytic projects reporting to C/SVP level execs for U.S. and global divisions (electronics, medical, mobile, & network divisions) Created Sony’s Product Research Group & Research and Innovation Center leading to creation of multiple new products spanning CE categories Piloted geo-targeted test & measure integrated marketing campaigns for VAIO PCs improving ROI by 40%Product Market Research Group Leader – Marketing, Design Center, Business Dev, & Engineering Depts. Drove the adoption of consumer and market insights into Sony’s design & development processes Established global relationships leading to collaborative marketing & product programs bringing 4K, Blu-ray, internet TV’s, streaming, wireless, wearable, VR/AR, and other consumer electronics to market

 Developed and supervised the strategic marketing, market research, advertising, media buying, public relations, search engine marketing, and mobile marketing services

 Strategic Marketing and Product Development Research consultant to a medical device manufacturer developing non-invasive treatments for acute stroke-patients

 Oversaw marketing for Sharp’s four hospital Metropolitan Campus with revenues >$490M annually, reporting to CEO and corporate executives Directed advertising, response marketing, PR, website, and event marketing targeting consumers, physicians, and employers Led market launches of The New Sharp Memorial Hospital, advanced robotics & cancer surgery systems

 Held three simultaneous positions managing product design, research, analytics, marcom, and launch activities A founding member of Siemens Mobile marketing team helping business grow to $500M selling through wireless carriers and retail stores

 Developed and managed integrated marketing programs for a medical data and software company utilizing online, print advertising, direct marketing, public relations, trade shows, and sales forces to target physician groups, hospitals, insurers, assisted living, dental, and public health organizations