Corporate Vice President, Director Of Content, Social Media
New York, New York, Us
- Partnered with leadership and stakeholders across marketing, product, and the field to develop content strategies for new financial products within the life insurance and retirement planning space - Oversaw multiple large-scale projects simultaneously, including development and execution of marketing campaigns and programs for content strategy, experience design, SEO, social media, email and paid advertising (SEM, display, paid social) - Successfully instituted new editorial process for core content strategy delivering business critical SEO, social media, and email assets resulting in increased traffic to website, improved SERP rankings, and increased leads from organic channels- Managed design, development, and implementation of collateral materials and tools for new initiatives/strategies including customer experience journeys, creative briefs & templates, and content strategy frameworks, categories, and calendars - Ran programming for Employee Resource Group focused on diversity, equity, and inclusion realizing 150%+ growth in employee engagement and launching several corporate initiatives to empower underrepresented groups within workforce