- Leading growth strategies and sales for Generative AI company based in Paris - Drive lead generation for core business: B2B Saas, data management, search, AI & Machine learning solutions - Develop content strategy & plan to activate thought leadership and B2B brand- Oversee marketing and communications channels including web, search, social, and email

- Partnered with leadership and stakeholders across marketing, product, and the field to develop content strategies for new financial products within the life insurance and retirement planning space - Oversaw multiple large-scale projects simultaneously, including development and execution of marketing campaigns and programs for content strategy, experience design, SEO, social media, email and paid advertising (SEM, display, paid social) - Successfully instituted new editorial process for core content strategy delivering business critical SEO, social media, and email assets resulting in increased traffic to website, improved SERP rankings, and increased leads from organic channels- Managed design, development, and implementation of collateral materials and tools for new initiatives/strategies including customer experience journeys, creative briefs & templates, and content strategy frameworks, categories, and calendars - Ran programming for Employee Resource Group focused on diversity, equity, and inclusion realizing 150%+ growth in employee engagement and launching several corporate initiatives to empower underrepresented groups within workforce

- Helping create connected experiences to support the brand, business growth, customer loyalty, and agent retention across the end-to-end customer journey- Helping drive enterprise-wide human-centered design and empathy-driven, collaboration-oriented, problem-solving approaches across the company- Implementing and leveraging customer data and experience management platform enabling feedback, NPS, data analytics, and closed-loop case management

- Advised CEO/founder of early-stage start up on growth strategies for crypto currency asset management firm seeking regulatory approval.- Developed go-to-market roadmap and content & digital marketing operationalization, including thought leadership and nurture campaigns - Provided industry and subject matter expertise to leadership team as part of executive coaching and organizational design strategy

-Helping define, create, and activate a differentiated, end-to-end and distinctly "MetLife" customer experience- Collaborating with technology partners and business leaders spanning global markets, distribution channels, servicing, and corporate functions to understand internal, external, and best-in-class experience components -Identifying must "wins" across the customer journey to drive customer trust and commitment to our brand

- Led establishment of social and web intelligence program to help leverage data-driven business strategy - Implemented new social media management platforms and vendors to support corporate social program - Built partnerships across business to socialize insights sharing across regions, markets, lines of business, and corporate functions

- Selected by management to be sent on global placement - Managed rebrand & customer acquisition campaigns for EMEA (MetLife Alico, formerly AIG) region achieving $10m+ annual revenue and +158% lift YOY from e-commerce channels across 11 key markets- Responsible for performance marketing activities and reporting of OKRs and KPIs for branding and customer acquisition campaigns in key markets (Western Europe, Poland & Russia, UAE & Turkey) helping align strategy with global vision and regional objectives. - Managed CX, UX, CRM enhancement strategies for brand activation and digital sales enablement for priority markets leading to improved effectiveness and increase in leads & sales.

- Chief of staff to Head of Digital, led multiple co-current global projects across matrixed organization with $20 million innovation budget including web redesign, app development, and device proof of concept managing consultants and subject matter experts - Managed key vendor relationships with over $200,000 annual research and programming budget

- Led paid and owned media strategy at an agency, creating plan and vision setting for clients that led to growth in customer acquisition and engagement across technology, retail, and B2B space- Developed strategy and oversaw implementation of client acquisition campaigns across media, including, Audio, Video, SEM, SEO, paid social, organic social, direct mail, display, custom content, and affiliate marketing programs- Oversew social media strategies and tactics for clients, increasing audience engagement and growth across all social media channels including Facebook, LinkedIn, Instagram, Twitter and YouTube

- Managed SEO and content strategies for key accounts within telecommunications, retail, and insurance space- Developed strategically targeted SEO campaigns through expert use of Google operators and co-citation analysis- Enabled Quality Score enhancement and improving SERP rankings capabilities for clients

Conducted research and reported directly to the CEO of boutique investment firm on extensive study of new clients and potential buyout targets in the U.K. and U.S. mergers and acquisitions markets, including retail, food and beverage markets.Developed marketing initiatives including press packages, social media solutions, and trade show presentations for Nord Star Boats USA, a subsidiary of WinMarine Ventures, owned by Winchester Capital.Advised and developed government affairs operations for a $15.1 million Department of Energy grant recipient and NYSE-listed Company. Fundraised over $100,000 in personal campaign, PAC, and Leadership PAC donations for the Democratic Party including Senator Bill Nelson, Rep. Ron Klein and Chief Deputy Whip Diana DeGette. Published research on cultural, social, and political context to Stieg Larsson's Millenium Trilogy as part of The Tattooed Girl: The Enigma of Stieg Larsson and the Secrets Behind the Most Compelling Thrillers of Our Time St Martin's Griffin (2011).Featured writer with Nordic Reach Magazine, Nordstjernan, and Swedish News Press.

Served in the Legislative Office of Member of Congress, Member of House Committee on Foreign Affairs. House Committee on Financial Services, Member of House Committee on Science and Technology.Advised on legislative issues including appropriations, trade, foreign policy, small business, healthcare reform, education, women's issues, transportation, immigration and homeland security. Wrote and passed legislation amending the Small Business Administration's funding policy under the Small Business Financing and Investment Act (HR 3854). Wrote policy speeches, one-minute floor statements, and extensions of remarks for Member of Congress.Managed official correspondence with Congressional offices, the Administration, constituent groups and lobbying organizations.

Assisted in preparation of paper, "Public Administration and Organization Studies" for Annals of the Academy of Management".Independently researched trends in scholarly literature on governance and management in presentation of qualitative data from various academic sources spanning several decades.