DigitalFunctions include defining the Group Digital Strategy, designing, development, enhancement and implementation of the Group's websites, mobisites and mobile apps. Closely linked to this is the management of the the digital messaging platforms which include SMS, Email and App push platforms. With the Group's strong focus on social media and online marketing, driving excellence in this area closes the loop in a turnkey Digital service to Telesure.In and Outbound Contact / Call CentreCarl manages a highly performance driven culture through a sales staff operation exceeding 450 bodies across 3 physical locations, concluding in excess of 300 000 sales annually.

Position Description:Chief Marketing and Digital Officer (CMO) -- Group Marketing & DigitalApart from the overall strategy and direction for all marketing and digital services for the Group, the following functional responsibilities make up the day to day activities:DigitalFunctions include the design, development, enhancement and implementation of the Group's web and mobi sites. SMS, Email and Social Media are key components in the Digital delivery platform.Brand ManagementTelesure Investment Holdings have a multi brand strategy approach aimed at attracting the maximum amount of clients through unique product propositions. Making sure each brand has unique attributes and don't cannibalise each other’s market share is an on-going strategic objective. In-house Media Planning across all brands.Media planning is done across all media types including TV, Radio, Print, Billboards, Online and Mobile Display Advertising, Social Media and Google PPC and Display In-house Media BuyingThrough the aggregation of advertising spend across all brands Telesure is in a unique position to negotiate bulk media buying discount directly with media owners for all the brands across all media types. Direct MarketingDirect Marketing is a group wide function that takes care of acquisition across all brands. In addition to acquisition the Direct Marketing function manages the cross and upsell of all additional productsMarketing ProductionA creative design and copy writing team supports the brand, media and digital teams to execute on items such a brand extensions, print creative, online banner design and customer email communication.Public RelationsWorking closely with a contracted specialist Public Relations company to plan and execute a comprehensive PR strategy for all brands within the Telesure Group.Hippo.co.zaThis platform is run within Group Marketing and is known as South Africa's leading online insurance aggregator.

Strategy DevelopmentCreate and enhance channel strategies for the Internet and Mobile Channel. Develop product positioning, functionality and enhancement strategies for Online and Mobile Banking.Business ManagementDrive channel and product sales, revenue and usage objectives.Manage operational budgets. Coordinate marketing efforts of each product and ensure alignment with business unit requirementsManage public relations and perform the duty as the official spokesperson of the business unit.Manage large functional teams Product ManagementManage various digital products through their maturity lifecycles.Determine pricing strategies to maximize revenue and growth targets.Drive the innovation agenda by initiating and conceptualization of initiatives to improve client value propositions on all products within the Internet & Mobile ChannelProject DeliveryDevelop a framework for project or initiative deployment over a short, medium and long term in accordance to channel strategy.Prioritize, allocate and motivate funds allocation for projects.Develop, implement and manage a governance framework across owned and non-owned Internet & Mobile services throughout the Absa GroupStakeholder Management Internal - Ensure maximum service from all entities in distributed channel environment. (Call Centers, Branches, IT, group Marketing etc.)External - Create alliances within Telecoms, Card Associations and Banking Industries as well as Technology Suppliers.