Carl Messina

Carl Messina Email and Phone Number

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Carl Messina's Location
Chelmsford, Massachusetts, United States, United States
Carl Messina's Contact Details
About Carl Messina

Strategic thinker. Creative problem-solver. Fiscally minded. Individually, each of these attributes is essential to any accomplished management position. As a combination, they create an aggressive leader for any organization chartered with becoming a recognized entity in their market space. When joining Opticom, my personal objective was re-branding the company, develop strategic partnerships with Sun, IBM and HP. I was involved in all aspects of determining the marketing, sales and delivery of the product.As a self-motivated, analytical problem solver, I put strategic thinking and creative ingenuity together to maximize the external presentation of an organization to its clients, analysts, press and potential employees. Building upon my experience at Opticom, SoftArtisans and Compuware NuMega, I have the ability to evaluate business hurdles, offer innovative answers/programs to meet these and integrate very technical offerings into a saleable, convincing solution to market to the customer base. Current knowledge and research of the latest technologies enables me to make decisions that best enhance the business and meet budgetary requirements.Specialties: • Developing and executing measurable programs in complex environments• Analyzing and building strategic partnerships • Managing internal and external resources• Developing company strategy and direction• Developing partner strategy for VARs and resellers• Creating and promoting business development models to generate revenue opportunities• Translating complex technology advantages to business benefits

Carl Messina's Current Company Details
Partnership Resources

Partnership Resources

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Carl Messina Work Experience Details
  • Partnership Resources
    Vp, Business Development
    Partnership Resources Aug 2008 - Present
    Chelmsford, Ma 01824
    Partnership Resources is a full service marketing support company, providing a range of products from design and printing to signage and promotional items. We are aligned with the top manufacturing facilities around the country within each product segment and provide the highest quality products, competitive pricing and outstanding turnaround times. We fit your project to the right plant instead of fitting the plant to your project.
  • Cc:The World
    Owner
    Cc:The World Mar 2005 - Present
    CC:THE WORLD is a marketing/advertising consulting firm concentrating on making our customers more sucessful. We develop strategic marketing programs for lead generation, press and analysis relations and web presence. Currently our clients include; AccuRev, ARiA Marketing, itSM Solutions, LifePlans, MarketICE, Silicon Sense and TnT disposal.
  • Building Services Institute
    Vp, Marketing
    Building Services Institute Oct 2007 - Jul 2008
    Building Services Institute provides contractors and its distributor clients with contractor growth and development programs and it is essentially a business clone of a successful HVAC/R business. We have developed the lowest cost system for reproducing within a contractors business a successful residential or commercial HVAC business clone right down to the last detail.
  • Aria Marketing
    Director, Marketing Programs
    Aria Marketing Sep 2006 - Oct 2007
    ARiA Marketing is a full-service healthcare marketing, public relations, and research agency. Our in-depth healthcare and marketing knowledge and experience will help you communicate with clarity and maximize your opportunities in the complex, changing healthcare landscape. Clients include AHIOS, Athena Health, ChartOne, McKesson Information Systems, Medmetrics, PatientKeeper and more.
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  • Opticom Inc
    Director, Marketing
    Opticom Inc 2003 - Feb 2005
    • Part of executive management team developing company strategy and direction• Re-brand corporate identity including Web• Developed and implemented marketing programs to increase sales leads• Managed all corporate advertising to support direct sales.• Developed direct marketing programs both electronic and print based
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  • Softartisans
    Vp Marketing
    Softartisans 1998 - 2003
    • Planned company growth from 4 to 25 people • Moved company from 1.3M to 4M in revenue through innovative use of marketing mediums and creative use of the budget• Company received Fast50 and Fast500 honors in 2002 and 2003 as result of continued revenue growth• Part of executive management team developing company strategy and direction• Developed corporate identity and branding• Developed partner strategy for Resellers and OEMs• Developed and implemented marketing programs to increase sales leads• Managed all corporate advertising to support direct sales.• Developed direct marketing programs both electronic and print based• Managed web site development
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  • Compuware, Numega Lab
    Director, Worldwide And Channel Advertising
    Compuware, Numega Lab 1997 - 1998
    • Research, identify and negotiate worldwide advertising opportunities for both direct and channel. • Worked with partners to increase product sales into the channel• Developed and implemented co-marketing programs, both print and electronic to increase sales leads • Managed NuMega advertising agency in the development of advertisements to support direct sales.• Created and managed the design and production of multi-language advertisement and direct marketing components.• Designed and developed web-based advertisements• Proposed and implemented a cost savings package estimated to save over $325,000 per year through innovative use of various marketing mediums.
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  • Numega Technologies
    Director, Marketing
    Numega Technologies 1994 - 1997
    • Strategically planned, developed and implemented multi-level marketing programs including direct mail, advertising, collateral, events and web-based mediums• Developed corporate identity and branding program that was implemented throughout all internal and external media, as well as within the product and packaging.• Identified and expanded advertising and direct marketing opportunities• Negotiated all contracts with external resources and agencies.• Managed a marketing budget of $2 million per year.• Managed a team of direct marketing professionals, writers and designers.
  • Outsource Images Inc.
    Owner
    Outsource Images Inc. 1990 - 1995
    OutSource Images was a tier-one level marketing/advertising agency that supported the needs of both high technology and consumer based companies. I had the opportunity to develop programs for some of the top producing companies in New England. As a full service agency, I managed an in-house staff and outside suppliers to meet the needs of our customers.• Established and managed full-service marketing/advertising agency. • Created integrated marketing and sales programs for consumer and technology clients.• Developed and implemented corporate identity and branding programs.• Clients included: Cabletron, DuPont Merck, General Electric, Klien Associates, Canobie Lake Park, Zydacron, NuMega Technologies, White Pine Software, Cabot, Oasis Software, Presstek and numerous others.
  • Digital Equipment Corp
    Various Marketing Positions
    Digital Equipment Corp 1972 - 1985
    • Operations Manager, Media Communications Group, 1982-1986• Supervisor, Media Services Group, 1979-1982• Supervisor, Graphic Services, 1977-1979
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Carl Messina Skills

Print Management Direct Mail Strategic Partnerships Lead Generation Integrated Marketing Contract Negotiation Offset Printing Graphic Design Strategy Marketing Business Development Project Management Management Variable Data Printing Project Planning Wide Format Printing Direct Marketing Advertising Marketing Strategy Leadership Sales Account Management New Business Development Print On Demand Web To Print Email Marketing Trade Shows Fullfillment Public Relations Salesforce.com Program Management Marketing Communications Brand Management Direct Sales B2b Web Printing Collateral Creative Direction Integration Packaging

Carl Messina Education Details

Frequently Asked Questions about Carl Messina

What company does Carl Messina work for?

Carl Messina works for Partnership Resources

What is Carl Messina's role at the current company?

Carl Messina's current role is No headline here.

What is Carl Messina's email address?

Carl Messina's email address is ca****@****ast.net

What is Carl Messina's direct phone number?

Carl Messina's direct phone number is +161773*****

What schools did Carl Messina attend?

Carl Messina attended Rhode Island School Of Design.

What skills is Carl Messina known for?

Carl Messina has skills like Print Management, Direct Mail, Strategic Partnerships, Lead Generation, Integrated Marketing, Contract Negotiation, Offset Printing, Graphic Design, Strategy, Marketing, Business Development, Project Management.

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