Founder and President of the physician based Dermacare Laser & Skin Care Clinic franchise system, the largest physician based franchise system ever, with over 40 franchisees, 15 master regional franchisees, nationally & internationally. Created a culture and placed over riding emphasis, on "safety first"; well trained medical professionals providing procedures utilizing best in class technology for every procedure. Provided marketing expertise that resulted in vast majority of franchisees getting into the 'black" within 90 days of grand opening, and management systems that analyze franchisee performance in key matrix items in real time for immediate "course correction" (if necessary). On-going analysis and adherence to Federal and State regulations regarding scope of practice for MDs, DOs, NPs, PAs, RNs, and NMDs, "Corporate practice of medicine" and "Fee Splitting" and all other relevant regulatory matters. Mastery of existing technologies and analysis of emerging technologies; researched, analyzed and selected best in class technologies, approved technologies, and prohibited technologies for franchise system. Created and appointed Corporate Medical Board of Directors. Established strategic partnerships with all top tier technology and product manufacturers that provided substantial discounts, advanced training and commercial opportunities for Physician franchisees. Established Physician franchisees as the industry expert "go to" sources for their media markets. Established first (and only) industry /private sector - academic, strategic partnership, with the University of Florida Plastic Surgery Department, providing technological expertise and encouraging research and development.

Developed prototype franchise clinic for the Physician-based Dermacare franchise system. Perfected Marketing and Management systems. Developed all intellectual property, analyzed and selected best in class laser technology, analyzed emerging technologies, and established strategic technology partnerships. Created excellent branding; 90% Physician owned, with an overiding emphasis on "safety first" and proven technologies. Awarded 14 Master Regional Franchises, and 37 Single clinic franchises in the U.S. and internationally.

The “practice enhancer” Is a Dermacare “ad-on” for physicians who already own an existing practice, and who wish to safely and successfully enter the growing field of medical aesthetics. They receive the benefit of being part of an established brand with expertise in technology, marketing and basic management systems (as opposed to trying to succeed by trial and error).It is particularly suited for general practitioners and OB/GYN’s. Core procedures provided are those proven to have the highest patient satisfaction and highest per hour revenue; laser vein removal, intense pulsed light, fractional resurfacing, nonsurgical face and body sculpting, and for OB/Gyns, vaginal tightening. Since these physicians already have their office space, office staffs (and a patient base to market to) they can open successfully at a fraction of the cost of a start up clinic. Devoting one room to medical aesthetics, with one medical new hire, re-training of staff for retail medicine and one multi purpose laser, we position them for safety and success; a potentially substantial source of new revenue based upon a limited investment.

Dermacare® provides non-surgical Face & Body Sculpting solutions, using a multitude of technologies, including PCDC micro-injections (lipodissolve) that permanently destroy fat cells, stimulating new collagen growth, tightening and nourishing skin.

Apex does public speaking for retail medicine, life / work balance, and “The game of work”; Reinvigorating your approach to your own company to recapture the initial excitement you felt through a measurement of key indicators for you to keep score and challenge yourself. Like you would with your golf game. To return passion for your work. To regain control of your business (rather than it controlling you).We provide consulting to aesthetic practices for technology acquisitions (which are fraught with peril) marketing (if you spend your marketing budget and it does not work, you may be out of business) and measuring fundamental indicators to ensure your business you are on track to reach predetermined goals and to course correct in days (Rather than weeks months or never)to identify and correct problem performance. Demographics and site location. How to hire a loyal staff you will enjoy working with her every day. What to bring in house, and what to outsource. How to Identify, contract with, and pay outside vendors who are truly in the top 10% of their field.Consult on the replication and growth of your business Either through corporate stores or licensing franchising. Do you have the proprietary elements for a successful license or franchise, what the staffing and monetary costs are, and how to avoid the adversarial relationship many mature franchisors find themself In with franchisees. How to empower franchisees to become a key source of improvements and intellectual property, for your mutual benefit. We work with organizations large and small, start ups and ongoing operations. Feel free to call us for a free consultation to discuss confidentially your business challenges, goals, and opportunities. 480 907 5220

Southern California CAD/CAM (Computer Automated Design/ Computer Automated Machining) Software Distributorship, for Teksoft's "CAMWorks", a major technological advance in (CAM) software product. CAMWorks was developed as a CAM module for, and fully integrated with, "SolidWorks"; a Quantum leap in CAD technology worldwide. End users; aeronautic manufacturers, and industrial base of Southern California.

Regional Franchisee (Area Developer), Arizona, & Southern California for Realty Information Systems; Franchisor of multiple real estate brands. Developed the Regional Franchise within 2 years to the most successful out 45 Master Regional Franchisees nationwide. Treasurer, MRF Association.

Director of Leasing for Southern California Syndicator / Devoloper. Responsible for all Southland projects including San Diego High Rises, Orange County and Los Angeles Office, Retail, and R & D projects.