Carlo Andrea Pattacini Email & Phone Number

Design thinker before Design Thinking buzz started.Passionate about contents and how to make them reach the desired people (or the other way around).I have a degree in Industrial Design (Visual Communication) that led me to become one of the first Information Architects and User Interface designer in Italy back in 1994.Between 1994 and 1998 I worked in Media Link on several projects, mainly CD-ROMs for a broad range of clients, spanning from publishers (i.e. Editoriale Domus, RCS) to companies (Telecom Italia, Microsoft).In 1997 after a visit to U.S.A. I decided to steer towards the internet so in 1998 I joined DNM that at the time was one of the leading web agencies in Italy.In DNM I worked as Client Manager, helping several companies with the first adoption of internet in their communication and marketing mix.Then in 1999 I was called by Barilla G. e R. F.lli S.p.A. to manage the newly born Barilla website, developing several local versions and building its traffic.In the years between 1999 and 2006 I worked on several digital marketing projects who won several prizes, like the WWW prize of Sole 24 Ore with the redesign of www.barilla.it website.In 2007 I joined the newly built Media Management Unit as Digital Media Manager.Between 2009 and 2013 I managed the overall media budget of Pavesi (>€20mln) and Corporate Communication media budget (>€2mln).From 2013 I manage Barilla media budget (>€40mln) in all +20 Europe markets and take care of content production (adv, social, branded) and manage media, creative and digital agencies we work with.In nearly 15 years of career in digital and traditional media I gathered a very broad and deep knowledge of all the issues related to media management, form strategy to planning and buyingMoreover I have a deep knowledge of digital marketing and communication:My overall career goal is to build connections between brands and people using every touchpoint in an integrated way.My main professional interests are:- TV/online convergence- advertising (r)evolution- branded contents- paid/earned media integrationKnowledge and skills: Media Strategy, Planning & BuyingDigital AdvertisingDigital/Relationship MarketingWebsite design & managementProject/Program management

Listed skills include Digital Marketing, Online Advertising, Digital Media, Digital Strategy, and 44 others.

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  Politecnico Di Milano

  Master'S Degree