Carlo Di Colloredo-Mels Email & Phone Number

New York, NY, US

Hired to lead the marketing charge to deliver on UiPath’s priority to drive more partner led business and enable UiPath to lead the way in the automation market.Responsible for reestablishing our global partner marketing program, establishing measurement around partner-led for our global and regional partner marketing investments and activities, and.

Alexandria, Virginia, US

Hired as a Sr. consultant to develop the marketing and incentives automation practice for AchieveUnite. Working as Sr. consultant for AchieveUnite specializing in helping channel marketing teams successfully implement partner marketing automation and incentive tools and programs by guiding them and driving the design, process, and implementation. Currently.

Raleigh, NC, US

• Red Hat is the world's leading provider of open source, enterprise IT solutions, which include Linux, cloud, storage, virtualization, and other products and services.Led the creation and execution of 360-degree.
• Elevated the architecture and delivery of the full spectrum of marketing programs supporting growth through Intel, HPE, Lenovo, IBM, Dell EMC, Accenture, Wipro, Tata, and other integrators and channel partners.
• Maximized strategic alliance funding. Worked closely with Intel at a global level designing programs and guiding regions on how to maximize Intel funding investment while driving execution, and tracking ROI providing.
• Redesigned the lead generation and pass to channel process for EMEA, NA, APAC, and LATAM to increase lead conversion rates, maintain accurate pipeline reporting, increase deal registration, and accurately measure.

Took some time off to spend with family and to recharge, focusing on personal growth. Provided some part-time consulting on channel marketing and partner programs to Americas based companies.

Palo Alto, CA, US

• Hired and led a multinational marketing team influencing the P&L performance for a $40M region by driving the ideation, development, and delivery of lead generation, pipeline development, and strategic partnership.
• Generated a 193% increase in VMware’s Latin America channel pipeline and a corresponding 100% increase in partners through the 360-degree reinvention of the company’s sales strategy and marketing support.
• Reinvented VMware LATAM’s marketing model. Implemented programs evolving marketing from trade shows to a diverse portfolio of highly effective pipeline growth strategies generating $160M annually.
• Grew channel pipeline from $30M to $88M (+193%) via 300 partners (+100%). Increased sales support and built lead generation tools and support structures and deployed highly effective multiplatform content targeting SMB.
• Increased revenue ROI 10x on 6 VMware channel forums held across the region. Prequalified attendees for revenue potential, realigned mix of partners and clients, and instituted KPIs to sharpen the impact of programming.
• Conceptualized innovative sales channel rewards programs that increased channel partner commitment and engagement by 120%. Introduced global incentives automation platform as company benchmarks.

Santa Clara, California, US

• AMD is one of the world’s largest manufacturers of microprocessors.Oversaw the go-to-market strategy in a blended sales-marketing-service role driving the P&L success of AMD’s portfolio of chipset products within the.
• Delivered AMD’s vision as an alternative supplier of choice. Increased consumer business share 27% to 41%, and grew the SMB space and commercial business, including servers, from inception to 35% share in 3 years.
• Increased market acceptance through a solutions-oriented approach. Realigned the strategy to focus on the holistic mix of benefits, cost, support, and compatibility to drive inclusion in solutions for SMB and enterprise.
• Played a central role in a series of public sector RFP wins. Worked closely with supplier partners to guide potential clients on RFP development strategy and assisted in the architecture of responses.

Santa Clara, California, US

• Led the development and operation of a 5-person marketing and sales team supporting the delivery of the corporate vision across the region through AMD’s OEM channel partners including HP, Sun Microsystems, Sony, Dell.
• Transformed AMD into a major player in the processor space. Achieved 50% (+30%) consumer share and grew commercial share from zero to 35%. Used proof-of-concepts and “try and buy” to build confidence.

Santa Clara, California, US

• Hired to develop and drive the enterprise business development initiatives into the region working closely with channels, alliances, and OEM’s.
• Closed the company’s largest deal in Colombia to date, selling 300K PCs to the national government.
• Developed a strategy and worked closely with government agencies across the regions to ensure government RFP was open to AMD to participate and ensure full transparency in the RFP process ensuring participation of AMD.

Houston, Texas, US

Harris County, Texas, US

Harris County, Texas, US

Harris County, Texas, US

Manager'S Development Program

Computer & Systems Administration, Computer And Information Science