With over fifteen years of experience in both B2B and B2C contexts within technologically advanced environments, I have developed solid skills in customer acquisition and implementation of digital marketing strategies, both operationally and strategically.Currently, as sales and lead generation manager at TurboSMTP, I manage the end-to-end sales process, from acquisition funnels through to customer acquisition and management.As CRM and Digital Advisor at The Market, I have designed and implemented effective CRM strategies to improve the customer experience, using tools like HubSpot and ZoHo to maximize drive to store.Previously, as Marketing Manager at Mukako, I successfully managed paid advertising channels, as well as overseeing SEO and CRO optimization, thus increasing brand visibility and improving conversions.At Groupalia, I coordinated direct marketing activities, achieving good results in terms of customer retention.In my experiences at Vodafone and cxLoyalty, I was involved in account management, product development, loyalty, business development, and marketing in technologically advanced and highly competitive contexts, refining my adaptability and innovation skills.