In this position my main focus is on developing the customer base of cloud based Product Information Management software for manufacturers of installation materials in the Benelux. The job combines sales and marketing, where the development and implementation of (online) marketing strategy and communication and is also in scope.

I offer support to owners/directors of smaller & medium sized B2B businesses (< 50 employees ) to help them define clearer business vision & objectives and provide them with a pragmatic (Digital) marketing & communication strategy to reach new customers, improve customer experience and channel their growth ambitions. Support in targetgroup definition, customer journey & experience strategy, management & monitoring of (online) communication roadmap and activation plans can also be offered.

In this position I managed together with my team to establish a new and leading brand position with Bolsius Aromatic (> 200 SKU’s in >20.000 stores) in the international fragranced candle market, and with that adding substantial growth (>10%) to the company’s sales and market share in 7 countries.After the launch phase, my main role was to initiate and manage the development of the (online) communication strategy & implementation:• New glocal online presence strategy for Bolsius consumer communication in 7 countries, with local differentiated content & social media strategies• Online (video and social) advertising campaigns in 5 countries• TV-spot communication in the Netherlands, with a spin-off campaign in social media advertisingAlso the international roll-out of a Brand-concept for professional users, incl. marketing support:• Digital B2B lead generation strategy for the professional-user target groups in 3 countries• Intergration of local product portfolio’s and development of new innovative product conceptNext to this the focus was on establishing a rolling 3-year Portfolio, Product Development & Innivation roadmap, with supporting capacity, tools and processes.At the same time my responsibility was to lead and manage the further growth and professionalization of the marketing discipline, and the integrated collaboration with supporting activities between the different international operating companies.Bolsius International B.V. , is Europe’s largest manufacturer and supplier of premium quality candles, and 3rd largest in the world (>1500 employees, >200 mln euro turnover). It’s a family owned and operated company, locations in 5 countries (headoffice in Schijndel, NL), carrying the brands Bolsius, Bolsius Aromatic, Bolsius Professional, Eika, Gouda and Gouda Professional.

In this position my main responsibilities were to develop and stranslate a new brand-strategy to the wide product portfolio (>5 ranges, >1000 SKU's), and to build and manage an international Product Development organization (2 countries, 10 employees). The objective was to separate the Brand-development and the Private Label-development operations, in order to establish focus on a drumbeat of Branded New Product & Portfolio relaunches with visible relevant differentiating features, in order to fuel international sales and Brand recognition.

In this position my main responsibilities were to lead the development and implementation of a re-positioned international brand concept for the premium Gouda candles brand. This was to serve as a pilot for the total Bolsius organization, in view of a companywide switch to a more consumer oriented market approach.

Sara Lee household & bodycare B.V. was the Dutch marketing & sales organization of the world wide nr. 3 supplier of branded home & body products for consumer use, operating the brands: Sanex, Badedas, Neutral, Ambi-Pur, Zwitsal, Prodent, Zendium, Delial a.o. The company was a devision of the Sara Lee/Douwe Egberts concern. Between 1997 and 2005 I worked at the location in Veenendaal, from where the international management and roll-out of the category management (Efficient Consumer Response (ECR)) for the core categories (Air Care, Bath & Shower and Baby Care) was lead.Senior Category Manager & Trade MarketeerIn this position my main responsibilities were to develop and implement the category vision and growth strategy for the categories Oral & Baby Care, and translate this to listing & promotion support activities for the local sales team. Next to managing a team of 2 FTE, full-filling a role as shopper & marketdata analist, I supported the NPD-product trade launches, for the Brands Zwitsal, Prodent and Zendium.

In this position my main responsibilities were to develop and implement the category development plan ‘’Oral Care’’ for the brands Prodent and Zendium. Next to the support of the sales unit with retail-data analysis (Nielsen & IRI-data), trade press contacts and promotion-evaluations, my role was to support Marketing with the trade launch and promotion-development for New Product Development projects.

In this position my main roles were to develop and implement in-store promotions for the Oral Care-brands Prodent and Zendium, support Marketing with promotion development for New Product launches, and support the sales unit with retail-data analysis (Nielsen, IRI) and promotion evaluations.

In this position my main task was to develop the sales and manage the daily operational contacts with the buying units of the Independent Drug & Pharmacy accounts, as well as the national Catering Industry wholesalers, for the full-range of brands and categories of the company. My objectives were to achieve the sales targets and the realization of listings for New Product launches and national sales promotion activities.

Kortman Intradal B.V. was the Dutch production, sales & marketing organization of the consumer home & body products of the brands: Dobbelman, Biotex, Neutral, Driehoek, Tolett, Odorex, Fresh-Up, Badedas, Sanex, Zwitsal, Prodent, Zendium, Delial. Assistant Account Manager Body CareIn this position my task was to support the National Account Manager Body Care in the daily operational contacts with the buying units of the key customers in Drug Retail (Kruidvat, Trekpleister) and Food (Super de Boer, Konmar). Next to this I offered administrative support in promotion planning & evaluation, sales- & budget reporting.

Assistant Account Manager Household CareIn this position my task was to support the National Account Manager Household Care in the daily operational contacts with the buying units of the key customers in Independent Drug Retail (DA, Dio, UED) and the Catering Industry wholesalers (Hanos, VEN, GIB a.o.). Next to this I offered administrative support in promotion planning & evaluation, sales- & budget reporting.