Carlo Dimarco Email and Phone Number
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At CheckedUp, strategic leadership and a focus on tech innovation have been the cornerstones of my role as Chief Operating Officer. With expertise in operational optimization and data analytics, I have spearheaded initiatives that propelled revenue growth and enhanced performance. My hands-on approach with data analytics and continual product enhancement exemplifies my commitment to driving technological advancement.Collaboration and innovation have marked my tenure, successfully leading the post-acquisition integration of Health Media Network into CheckedUp. Our team utilized data-driven insights to refine our product offering, fostering a culture of teamwork in the process. With skills in partnership development and a history of establishing key C-suite relationships, I've been instrumental in diversifying our revenue streams and solidifying our position in the digital out-of-home market.
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Vice President Strategic Marketing And GrowthUssi GlobalNew York, Ny, Us
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Leadership Team, Chief Operating OfficerCheckedup Nov 2022 - Aug 2024New York, New York, UsLed the post-acquisition integration of Health Media Network into CheckedUp organization.Implemented strategic initiatives to optimize operations, enhance technological capabilities, and improve data analytics to drive revenue growth, performance and efficiency.Utilized data-driven insights to identify trends, analyze performance metrics, and drive strategic decision-making around CheckedUp product offering and build out product team.Successfully navigated challenges associated with organizational change, fostering a culture of teamwork and innovation throughout the integration process.Developed proprietary media streaming app to connect with and accept advertising from programmatic SSPs.Worked with external audit groups to further refine processes and improve compliance.Leveraged use of Salesforce to improve operating efficiencies across teams to track and hit key KPIs.Manage external vendor relationships with offshore and domestic tech partners, hardware manufacturers, and key distribution partners. Established new customer service function and team to drive affiliate satisfaction and reduce annual attrition. -
Board Member And Committee ChairPoint Of Care Marketing Association Jan 2020 - Jul 2024New York, UsChair, Education Committee -
Chief Operating OfficerHealth Media Network, Llc Jan 2020 - Nov 2022Norwalk, Connecticut, UsHarmonize business and revenue operations across the company.Delivered new strategic content partnership with best in class media publisher revolutionizing product in point of care space. Developed and implemented new revenue creating strategies including entry into programmatic out of home marketplace while optimizing platform to diversify revenue sources and client base.Established new C-Suite relationships with strategic partners in the technology, healthcare, and media sectors to foster new growth strategy.Established new sales process and sales tools and hired new sales leader to rebuild provider solutions team.Designed reporting to analyze local performance data to inform decision making on service approach and new technology decisions. -
Evp And General ManagerCheddar Inc. May 2018 - Jan 2020New York, Ny, Us- Productized and led buildout of Cheddar’s Campus News Network - the first IP distributed live network to combine national content with full local content insertion, dynamic ad insertion, and complete network monitoring.- Led monetization and measurement strategy for the CheddarU revenue funnel based on direct sales, mobile retargeting campaigns, and digital programmatic.- Launched successful pilot of Cheddar Campus Correspondent program establishing mini news bureaus at multiple Universities.- Managed ad client relationships with Pandora, Chegg, Barnes and Noble, Indeed, Uber, NCC Media, Pearl Media. -
Senior Vice President Digital NetworksViacomcbs Mar 2011 - Jan 2020New York, New York , Us- Led OI positive University targeted (P18-24) business segment with over $20M in annual revenue and +50% operating margins since 2008 through departure in 2018.- Led the affiliate sales team to increase distribution of MTVU to over 700 college campuses, negotiating multi year affiliate deals directly with each campus.- Developed strategic ad supported content strategies for Nasdaq, Hershey, US Army, US State Department (Fulbright), Jed Foundation, NYSE, Cisco, HP, General Electric.- Led and developed RateMyProfessors into #1 Professor Rating site by growing professor ratings from 1M to 20M and revenue to over $10M.- Managed a team of 20 employees working across Affiliate Sales, Marketing, Content, Tech, and Operations/Engineering.- Implemented audience measurement and impression calculation methodology with Nielsen Media Research that lead to 5 consecutive years of measured audience growth and set stage for placed based measurement. -
Vp Strategic Partnerships And Campus ProgramsMtvu At Mtv Networks 2002 - Mar 2011New York, Ny, Us -
Vp Distribution & University RelationsMtvu At Mtv Networks Oct 2002 - Jan 2008New York, Ny, UsPartnering with Universities and Colleges to create video and digital content and live events
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General Manager And Vp Operations And University RelationsCollege Television Network Jan 1997 - Oct 2002Customer Acquisition Planning and Execution - growing distribution footprint of to nearly 1000 campuses.Technology Deployments - managing conversion of systems to Satellite based technology through strategic partnership with DirectPC.Compliance and Performance Metrics
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Launch Team DirectorCollege Television Network Sep 1993 - Dec 1996Affiliate Sales for on campus distributionTechnology deployments - oversight of field service and installation teams.Reporting and data collection
Carlo Dimarco Skills
Carlo Dimarco Education Details
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Pace University - Lubin School Of BusinessMarketing -
Brooklyn CollegePublic Accounting
Frequently Asked Questions about Carlo Dimarco
What company does Carlo Dimarco work for?
Carlo Dimarco works for Ussi Global
What is Carlo Dimarco's role at the current company?
Carlo Dimarco's current role is Vice President Strategic Marketing and Growth.
What is Carlo Dimarco's email address?
Carlo Dimarco's email address is ca****@****ads.com
What is Carlo Dimarco's direct phone number?
Carlo Dimarco's direct phone number is +121284*****
What schools did Carlo Dimarco attend?
Carlo Dimarco attended Pace University - Lubin School Of Business, Brooklyn College.
What are some of Carlo Dimarco's interests?
Carlo Dimarco has interest in Children, Civil Rights And Social Action, Environment, Education, Science And Technology, Human Rights, Health.
What skills is Carlo Dimarco known for?
Carlo Dimarco has skills like Customer Relations, Partner Development, Branded Entertainment, Digital Media, New Business Development, Strategic Partnerships, Brand Development, Online Marketing, Marketing Strategy, Social Media Marketing, Product Development, Vendor Relations.
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