Carlo Maraz Galassi Email & Phone Number

Milan, IT

Milan, Lombardy, Italy

> Advisory to the YOURgroup Chairman on Business Planning and DevelopmentFounded in 2011, YOURgroup is the first Italian C-Level operational advisory company, introducing the concept of Fractional Manager in Italy. For each key area of a company, YOURgroup offers "on site" operational support provided by a team of fractional executives with long corporate.

YourCOO mette a disposizione profili manageriali altamente qualificati capaci di lavorare su processi operativi e gestionali, progetti complessi, strumenti e persone, per permettere all’azienda di trasformare gli ordini clienti in prodotti e servizi, generando il maggior valore al minor costo. www.yourcoo.it

Milan, Lombardy, Italy

• Proposal, review and implementation of the sales action plan and the affiliate, onboarding and support procedures for new franchised affiliate partners
• Search, selection, negotiation and contracting of new affiliates for new openings, evaluation of experience and characteristics of future affiliates, as well as their potential (use of Linkedin, Leadhandler, DocuSign.
• Define the budget for new openings, business plan, action plan, periodic monitoring of new affiliates' activities.
• Management of relations with Franchisees as a first point of contact. Control of the adoption of the Brand standards (use of the corporate CRM on the MS Dynamics platform)
• Implementation of marketing and communication strategies, including Social Media channels, both for the search for new affiliates and for Brand and business growth
• Administration of periodic meetings with franchisees, provision of on-going training also on Teams video platforms

Milan Area, Italy

• Establishment of the Italian subsidiary, creation of the office and recruitment of the staff of 4 units
• Definition of local strategic plan, business development plan and long-term objectives
• Implementation of the marketing strategy and the positioning of products and services, addressed to Agencies, Media Centres, Direct Companies
• Negotiations, contract and acquisition of orders for digital video advertising campaigns, content creation, media planning and implementation, both directly and using international resources
• Management of relations and sales negotiations with Influencer, Social Media experts, Italian Content Creators, for the creation of digital advertising campaigns
• Media Planning on major digital video platforms: Youtube, Google Ad, Facebook Ad, Programmatic advertising, through specific staff resource

Milan, Lombardy, Italy

Development of a Sales and Marketing strategy for a start-up of a Mobile App. The company was then sold to EY in year 2017.

Milan, Lombardy, Italy

• Account Management of the TIM/Telecom Italia sales channel
• Proposal and definition of commercial activities at TIM sales network in Italy: forecasting, key account development, marketing, trade marketing
• Definition of product portfolio (mobile phones) for TIM channel, sales volume planning, logistics plan and sales implementation, pricing strategy. Negotiation of contracts, volumes and discounts
• Implementation of Marketing activities for Customer Retail sell-out in Italy, through Point of Sales agencies, Incentives, hostesses, point of sale promotions, promotional and paper material, award initiatives and more
• Implementation with TIM of "Hero" advertising campaigns, with the participation of testimonials including successful actors and singers, with relative promotional launch and communication
• Staff management of 14 units, in Milan and Rome, constant and continuous interaction with International officesResults: Turnover in 2017 on the TIM channel of € 750 million, up 23% year-on-year, and reached 60% of.

Milan, Lombardy, Italy

• Start-up of the Italian company, creation of office in Milan and recruitment of staff, in total 4 units.
• Proposal and definition with the UK parent company of the Italian business plan, objectives, strategy, action plan.
• Negotiation of rights for the sale of digital music on download platforms with the main record labels, SIAE and other aggregators of rights and content. Licensing and distribution contracts.
• Implementation of the digital content acquisition process from content owners and distribution to sales partners. Logistics and operating plan.
• Research, negotiation and stipulation of digital music distribution agreements with retail chains.
• Management and animation of digital music sales sites through initiatives to launch new songs or artists and creation of digital editorial material for the sites.Results: Negotiation and conclusion of content license.

Milan, Lombardy, Italy

• Proposed annual budget and definition of Marketing plans for new record releases and catalogue initiatives
• Development of communication plans, including communication to the Press, Social Media, Content Writing, Digital Marketing, creation and participation of artists in live or radio-television events, creation of press.
• Definition of multi-channel distribution through major chains (Mediaworld, Feltrinelli, Ricordi, Autogrill and other distribution chains), simultaneous physical and digital distribution strategy
• Creation of point-of-sale material, sales initiatives, channels and negotiation of discounts
• Relations with national and international artist managers for proposals and approvals of promotional initiatives
• Relations with institutional bodies such as trade associations (FIMI, AFI, SIAE, etc.), anti-piracy institutes, visiting professor at the Master Record Manager year 2000-2002 Rome State University and specialised.

General Management Per Le Pmi

Master, Leadership Management

Management e Leadership dedicato a chi vuole sviluppare le competenze e i comportamenti che trasformano un manager in un leader.

Bachelor Of Arts, Art History And Italian Literature

Activities and Societies: "Romanticism in Mozart's Don Giovanni"Art History, Philosophy, History, Literature, Music History

Executive Custom Program, Business Administration And Management, General

Activities and Societies: Music Marketing, Artist Marketing, Music Publishing, Music BusinessExecutive Development Program, Business.

Maturità Scientifica