> Advisory to the YOURgroup Chairman on Business Planning and DevelopmentFounded in 2011, YOURgroup is the first Italian C-Level operational advisory company, introducing the concept of Fractional Manager in Italy . For each key area of a company, YOURgroup offers "on site" operational support provided by a team of fractional executives with long corporate experience in leading companies. Managers are selected through a complex internal process, consisting of five different interviews with senior partners and psychometric tests to evaluate "soft" skills (Big Five personality tests). Care and attention in the selection of partners have allowed us to create a real "hub" of skills, made up of eigth highly motivated and coordinated teams of specialists. If you need operational support from a group of senior managers with top level experience who can support you quickly, flexibly and "on site", click on the area of ​​your interest here: https://www.yourgroup. it/

YourCOO mette a disposizione profili manageriali altamente qualificati capaci di lavorare su processi operativi e gestionali, progetti complessi, strumenti e persone, per permettere all’azienda di trasformare gli ordini clienti in prodotti e servizi, generando il maggior valore al minor costo. www.yourcoo.it

• Proposal, review and implementation of the sales action plan and the affiliate, onboarding and support procedures for new franchised affiliate partners• Search, selection, negotiation and contracting of new affiliates for new openings, evaluation of experience and characteristics of future affiliates, as well as their potential (use of Linkedin, Leadhandler, DocuSign and Sharepoint platforms) • Define the budget for new openings, business plan, action plan, periodic monitoring of new affiliates' activities.• Management of relations with Franchisees as a first point of contact. Control of the adoption of the Brand standards (use of the corporate CRM on the MS Dynamics platform)• Implementation of marketing and communication strategies, including Social Media channels, both for the search for new affiliates and for Brand and business growth• Administration of periodic meetings with franchisees, provision of on-going training also on Teams video platforms• Organisation and direct participation in face-to-face and on-line events aimed at the commercial promotion of the company and the search for new affiliates, with partnerships including Borsa Italiana, Salone d'Impresa, Sole 24 Ore eventi, Corriere della Sera, Salone Franchising, Business International and others• Performance analysis and development, reporting through specific platforms including Dynamics 365 and Power BI• Direct participation in trade associations: Assofranchising, Assoconsult, Asseprim, Confindustria, Foreign Chambers of Commerce including Germany, Spain, United States, Japan, • Staff management of 4 unitsResults: Network development, from 18 to 51 franchised partner affiliates in Italy Creation of a complete on-line digital infrastructure system for the adoption of the Business Format Total turnover in Italy +300% in 5 years, individual franchisee turnover increased by 45%

• Establishment of the Italian subsidiary, creation of the office and recruitment of the staff of 4 units• Definition of local strategic plan, business development plan and long-term objectives• Implementation of the marketing strategy and the positioning of products and services, addressed to Agencies, Media Centres, Direct Companies• Negotiations, contract and acquisition of orders for digital video advertising campaigns, content creation, media planning and implementation, both directly and using international resources • Management of relations and sales negotiations with Influencer, Social Media experts, Italian Content Creators, for the creation of digital advertising campaigns• Media Planning on major digital video platforms: Youtube, Google Ad, Facebook Ad, Programmatic advertising, through specific staff resource• Continuous management of relations with the International parent company, with an incremental degree of autonomyResults: Implementation of a distribution network in Digital Video, including digital channels including Microsoft, Tiscali, MTV, Virgilio/Telecom, Fastweb, Libero/Wind, Youtube, Facebook and others Creation of "hero" campaigns for international brands (Gaming, Automotive, Beauty) with the use of top local influencers Sales development in Italy, from zero to about €1 million in turnover in the last year of activity

Development of a Sales and Marketing strategy for a start-up of a Mobile App. The company was then sold to EY in year 2017.

• Account Management of the TIM/Telecom Italia sales channel• Proposal and definition of commercial activities at TIM sales network in Italy: forecasting, key account development, marketing, trade marketing• Definition of product portfolio (mobile phones) for TIM channel, sales volume planning, logistics plan and sales implementation, pricing strategy. Negotiation of contracts, volumes and discounts• Implementation of Marketing activities for Customer Retail sell-out in Italy, through Point of Sales agencies, Incentives, hostesses, point of sale promotions, promotional and paper material, award initiatives and more• Implementation with TIM of "Hero" advertising campaigns, with the participation of testimonials including successful actors and singers, with relative promotional launch and communication• Staff management of 14 units, in Milan and Rome, constant and continuous interaction with International officesResults: Turnover in 2017 on the TIM channel of € 750 million, up 23% year-on-year, and reached 60% of Nokia Italia's global turnover Exclusive agreement with TIM on mobile phones for the inclusion of Nokia's first value-added services (VAS) including Nokia Music, Nokia Maps, Nokia Games and Nokia Mail

• Start-up of the Italian company, creation of office in Milan and recruitment of staff, in total 4 units.• Proposal and definition with the UK parent company of the Italian business plan, objectives, strategy, action plan. • Negotiation of rights for the sale of digital music on download platforms with the main record labels, SIAE and other aggregators of rights and content. Licensing and distribution contracts.• Implementation of the digital content acquisition process from content owners and distribution to sales partners. Logistics and operating plan. • Research, negotiation and stipulation of digital music distribution agreements with retail chains.• Management and animation of digital music sales sites through initiatives to launch new songs or artists and creation of digital editorial material for the sites.Results: Negotiation and conclusion of content license agreements with SIAE, major aggregators of "Major" and "Independent" musical labels (FIMI and AFI) and digital distribution agreements with some of the major players in the music world including: Mediaworld, Finelco Group (Radio 105, Radio Montecarlo, United Music Store), Microsoft Italia (MSN Music Store), Tiscali (Tiscali Music Store)

• Proposed annual budget and definition of Marketing plans for new record releases and catalogue initiatives• Development of communication plans, including communication to the Press, Social Media, Content Writing, Digital Marketing, creation and participation of artists in live or radio-television events, creation of press conferences and promotional launch events• Definition of multi-channel distribution through major chains (Mediaworld, Feltrinelli, Ricordi, Autogrill and other distribution chains), simultaneous physical and digital distribution strategy• Creation of point-of-sale material, sales initiatives, channels and negotiation of discounts• Relations with national and international artist managers for proposals and approvals of promotional initiatives• Relations with institutional bodies such as trade associations (FIMI, AFI, SIAE, etc.), anti-piracy institutes, visiting professor at the Master Record Manager year 2000-2002 Rome State University and specialised courses related to music recordingsResults: Successful Marketing Campaigns: Zucchero, Sting, Alex Britti, Aerosmith, Gianluca Grignani, Guns n’Roses, Carmen Consoli, Bryan Adams, Gianna Nannini, and many others Definition of parameters that later became compensation standards for artists and the recording industry by digital music distributors in the early 2000s, including TIM, TRE, Libero/WIND, Gedi Group/Republic, Omnitel/Vodafone and others