Copywriter
Current- Analyze clients’ communication needs and create or refine briefs as necessary.- Develop Unique Selling Propositions (USP), Brand Values, and Pain Points for targeted messaging.- Create a comprehensive Tone of Voice manual that aligns with the brand identity.- Conduct tailored interviews with clients to gather all relevant information for content creation.- Produce high-quality written materials, including website copy, social media content, brochures, packaging, and promotional materials.- Ensure all content consistently reflects the established Tone of Voice and brand guidelines.