• Establish and Enforce Brand Consistency: Implement comprehensive brand guidelines, ensure creative quality through a structured approval process, refresh existing branded materials, and adapt branding for emerging growth areas.• Lead & Direct Creative Teams: Oversee and provide strategic direction to designers, editors, and developers on 5-20 concurrent projects across 3-5 clients each month.• Optimize Creative Output: Develop "creation-to-conversion" models that streamlinethe transformation of initial designs into digital, print, video, and other formats.• Harness AI for Creative Excellence: Integrate artificial intelligence in copywriting, graphic design, and video production to elevate efficiency and enhance creativeoutput in campaigns.• Innovate & Direct Creative Strategy: Craft and guide creative direction formarketing collateral, digital advertising, social media content, email campaigns, events, video production, and emerging technologies.

Developed branding standards for main holding company and five subsidiaries with rebranding budgets of ~$100K each.• Produced conference collateral and event materials for three annual conferences with an attendance of 500–1000 each.• Developed B2B financial product presentation and branding for 10+ $1MM minimum investment programs.• Collaborate with ad agencies to produce 30+ digital and print ads for quarterly campaigns with $30K ad spend budgets.• Establish holding company social media accounts on YouTube, LinkedIn, Facebook and Twitter.• Manage video content production for social media, conferences and communications.• Provide branding direction to design, web and conference teams.

• Developed music products, promotions, seasonal offerings, web promotions, digital advertising and media kits for seasonal and general retail EMI Music, Capitol Records and Universal Music products within a general budget of ~$500K.

• Developed compilation music products, digital advertising, email marketing, web promotions, video content and sales collateral for "Extreme Music," stock music division within general $1.2MM budget.

Designer producing marketing collateral, promotional packaging, advertising and web graphics.

Designer producing branding, identity systems, marketing collateral, consumer packaging, graphic illustration, front-end web design/graphics and advertising.