I work with brands, artists and creators on their digital presence - while exploring strategies and opportunities for growth. Services include freelance work, consultancy, strategy development, campaign management and coaching.My business name The Fanbase Builder highlights that entertainment marketing is not all about numbers. It's about entertaining real people. Over the years I’ve worked with 50+ brands and artists on their digital strategy. Some highlights:> De Coöperatie (since 2020). Leading the project team that delivered the online platform and digital music conference enternomansland.nl> LAKSHMI (since 2019). Created new fanbase marketing and revenue opportunities, such as an innovative fanbase membership model where the artist owns her fan data.> Yallah! Yallah! (since 2019). Selling out venues and clubs, while building a strong community about Arab pop culture.> Artist Lockdown Challenge (2020). I co-created this thirty-day challenge for artists to improve their digital presence. More than 1.100 artists worldwide followed the daily tasks.> Double Vee Concerts (2016–2020). Managing marketing campaigns for appr. 500+ shows per year for this boutique booking agency, ranging from multi-venue tours to arena shows.> Paradiso Amsterdam (2018–2019). Six months interim marketing at this legendary venue, responsible for appr. 120 shows.> LUWTEN (2016-2019) Introducing an emerging artist with a strong digital strategy and running the campaign around the self-titled debut album.> Sick Individuals (2017). Marketing management for theirartist-brandedd VST plugin Sold thousands of copies within their worldwide fanbase.> Eefje de Visser (2016-2017). Running the campaign around the highly appraised album ‘Nachtlicht’.

Sharing my expertise about topics such as artist branding and fanbase marketing at music conferences, art universities, marketing blogs and more, including SAE Institute, Booster Festival, Pop In Limburg, No Man's Land, Music Pitch, Codarts Hogeschool voor de Kunsten, M-Bizz, BAM! Popauteurs, Hedon Academy, Conservatorium van Amsterdam

In addition to working on client-based projects, I also find it rewarding to create value by starting new projects from scratch.• Artist Lockdown Challenge (2020). A thirty-day challenge for artists to improve their digital presence.• Artist management for nu-disco artist PYN.• PLAT Concepten - DJ acts playing at festivals such as Mysteryland.

Senior Marketer. Campaign Lead for Eurosonic, Noorderslag, ESNS Music Conference, and ESNS Air. Consulting for other projects.ESNS (Eurosonic Noorderslag), the key exchange for emerging European music, hosts an annual four-day showcase festival and music conference in January in Groningen, the Netherlands. ESNS has proven essential in breaking new European acts into live music scenes throughout Europe and beyond.

Managing marketing campaigns for approximately 500+ shows per year for this boutique booking agency, ranging from multi-venue tours to arena shows.

Six months of interim marketing at this legendary venue, responsible for approximately 120 shows.

In this one-year project, I have independently set up and executed a scientific research into the role of branding in B2B. I have translated the scientific research results into an accessible and well-written publication. The book, 'Merken in b2b' (trans. 'Brands in b2b'), was well received by marketing publications such as Marketingfacts, Tijdschrift voor Marketing, Adformatie and MarketingTribune.

As a b2b marketer for G4S’s CIT branch I was responsible for the growth of an online cash transport service for small retailers.