• Pioneered the creation of the digital media department's design guidelines playbook• Centralized and organized four years’ worth of media files for improved accessibility and efficiency• Led the design of album art and motion graphics, translating musicians' creative visions into visuals that complement their music and branding• Produced and edited audio-visual content, including video teasers, announcement posters, and promotional photos, all in accordance with brand guidelines

• Achieved over 1 million organic views, 44,000+ likes, 10,000+ shares, and 1,000+ subscribers for a YouTube channel through a strategy focused on content discoverability and audience engagement• Collaborated with clients to conceptualize and create social media content that effectively communicates their brand identities and key messages

• Composed & arranged various styles of music for clients: e.g. Maya × BonChon, UP Manila Classical Ensemble, InReelLife• Filmed & edited video coverage/documentation of clients: e.g. Mayonnaise, Cut Print Productions, Infinite Playlist Productions• Designed & laid out social media materials for various clients (e.g. Quezon City Government, Tago Jazz Cafe)

• Supervised a team of 12's livestream initiatives towards enhancing technical direction, driving viewer engagement, & streamlining work systems• Engineered spreadsheets to support marketing leadership & teams w/ data-driven insights & automated tools• Collaborated with lead, person-in-charge for data insights, & livestream team in writing a 200+ page playbook for standardizing creative & tech processes

• Collaborated w/ livestream team & stakeholders to continuously derive actionable insights for viewer retention & sales conversion• Operated audiovisual software/equipment for 300+ streams, from sale campaigns, branded shows, & TV segments (GMA, ABS-CBN, TV5)• Designed static visuals & motion graphic videos in adherence to the organization’s visual standards for Shopee design & marketing

• Produced audio-video coverage instrumental in winning a ₱200,000 grant from Smart• Directed and edited audio/video recordings for 9, thousand audience concerts• Facilitated orchestral audio workshops to different batches of production members

• Orchestrated arrangements of music from pop culture classics, e.g. Dota 2 (Video Game) & Game of Thrones (TV Series)• Synthesized/programmed ambient sounds and percussion for music performances

• Led a team of 9 in ensuring software engineering & data processing are optimized, accurate, and aligned w/ specifications

• Produced screen captured images for instructing software engineers on how to reproduce software defects

• Wrote music for the organization's 2012-2013 music album release• Performed audio-video coverage of in-house bands