Joined the Graphic Industry at a key moment, when prepress processes were migrating from analog to digital, which led him to quickly get involved with the incipient digital printing technologies, color correction, photo editing, as well as the assembly of digital files of that time.With more than 25 years of experience in the Graphic Sector holding executive positions in the fields of technical service, production, business development and consultative sales in production related companies and equipment manufacturers have allowed him to keep updated with the latest technologies applied to the sector. Throughout his career in the industry, he has been closely involved in processes related to innovative and disruptive technologies such as digital printing through dry and liquid toner, digital offset, inkjet, textile printing, three-dimensional printing, as well as with the digital application of spot varnish and hot stamping.He has extensive theoretical and technical knowledge in color that has allowed him to contribute with his experience to optimize and standardize production processes in the Graphic Industry which led him to become a specialist in the packaging and label sectors.